Brands
Brands roll out quirky campaigns for Father’s Day
MUMBAI: As the world gears up to celebrate Father’s Day, brands across verticals rolled out special campaigns with a generous amount of emotions, creativity and even humour, to connect with them. Some brands took to social media to make the most of the day.
Here are a few campaigns which made quite a buzz.
Manforce Condoms
Manforce Condoms has come up with its Manforce flavours of quirky and fun, with reference to the Father’s Day campaign to drive home the point that all this pleasure should not be had without protection. The films showcase different situations of ‘When you try to work from home’, with one common message at the end of a child crying. This campaign is a message for all those who don’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!
Philips
Philips India has launched a campaign as a tribute to fathers and celebrating the father-daughter bond. The campaign #MyDadMyInspiration is built on the heartwarming moments between a father and his daughter. The campaign launched across Philips’ social media channels. As a part of consumer engagement, Philips will ask people to share their own stories describing how their dad inspired them to be the best version of themselves.
Paree
Paree, a homegrown sanitary napkin brand launched a new digital film that celebrates the unconditional love and bond that a father and daughter share. #PapaKiParee focuses on the role of a father in understanding his daughter’s needs and prioritising to make her comfortable when she’s suffering from cramps. The video captures the true sentiments of a concerned father having a candid conversation with his daughter during her periods and understanding the physical and mental discomfort of heavy flow, cramps, and PMS she endures. It beautifully portrays how a father cherishes his daughter and always puts his daughter’s happiness and needs first.
Glenfiddich
Glenfiddich re-envisions fatherhood by celebrating individuals for giving birth to disruptive ideas that changed the world. Men have fathered significant contributions and fuelled transformation in their respective fields, right from artificial intelligence to robotics, virtual reality to cryptocurrency. The digital campaign acknowledges the vision and significant contributions of ideators, inventors, risk-takers and trailblazers on the brand’s social media handles.
Nerolac
With Father’s Day and International Yoga Day around the corner, Nerolac has launched an engaging contest, #NerolacYogawithDad, as an extension of its latest brand campaign #AajCarefulTohKalColourful. Through the initiative, Nerolac urges citizens to encourage their fathers to kickstart their fitness journey for a healthy and bright future! This is the fourth extension in the campaign’s ongoing series.
The initiative encourages participants to post a picture practicing Yoga with their father across social media platforms including Facebook, Instagram, and Twitter with the hashtag #NerolacYogaWithDad.The winning entries will feature on Nerolac’s social media page.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
