Ad Campaigns
Brands ride on the 10-year challenge wave
MUMBAI: While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge. From modest to quirky, the responses are drawing a lot of attention on social media. Check out a few of them below:
1. Acer boasts about its improved design and efficiency
#10YearChallenge accepted. Lesser pounds, snazzier designs and the same old spirit to explore beyond limits. pic.twitter.com/874PdISO9Z
— Acer India (@Acer_India) January 17, 2019
2. Durex goes quirky again
A coming of age story. Buy now: https://t.co/bYeb2FWoR1. #10YearChallenge pic.twitter.com/LgEaUUiu3h
— Durex India (@DurexIndia) January 16, 2019
3. Fevicol’s hilarious take on its ‘Mazboot Jod’
Challenge accepted! 😉 #MazbootJod #10YearChallenge pic.twitter.com/nArmbEcjGi
— Fevicol (@StuckByFevicol) January 16, 2019
4. Manforce changes the taste of the challenge
Manforce Condoms, changing the taste of pleasure since 2009. #10YearChallenge#Taste #Pleasure #chocolate #lips #love #Since2009 pic.twitter.com/cdfTo02vH9
— Manforce Condoms (@ManforceIndia) January 16, 2019
5. Swiggy’s ‘Ladka Nikal Chuka Hai’ is all the assurance you need
Now we actually know ki "Ladka Nikal chuka hai!" #10yearchallenge pic.twitter.com/qeMFOKr9ov
— Swiggy (@swiggy_in) January 16, 2019
6. Tinder truly drives nostalgia home
Wait, what's an Orkut? #10YearChallenge pic.twitter.com/ONn5pYnGUc
— Tinder India (@Tinder_India) January 16, 2019
7. Uber Eats brings in the latest viral star to its feed
#EggGang x #10YearChallenge! 'Cause why not! #Egg #WorldRecord #KylieJenner #WorldRecordEgg #UberEatsIndia #UberEats pic.twitter.com/oi0LOIOYqr
— Uber Eats India (@UberEats_IND) January 15, 2019
8. Talk about personalisation and Zomato is ready with its unique take
10 minute challenge, anyone? pic.twitter.com/Dfgx7QDetc
— Zomato (@Zomato) January 16, 2019
9. Google India changing how we have known things since ever
From task list to ask list. #10YearChallenge pic.twitter.com/pPC2paNPDz
— Google India (@GoogleIndia) January 17, 2019
While all these brands flowed with the wave of showing changes in the narrative over the past decade, a few brands managed to show how some things never change.
10. Airtel then and Airtel now
Time sure does fly. But some things remain the same. #10YearChallenge #Airtel10YearChallenge #AirtelSeychelles #Seychelles #Airtel pic.twitter.com/dB9rRIB6Mp
— Airtel Seychelles (@airtelsesel) January 17, 2019
11. Amul India’s utterly butterly take on its evergreen presence
Our take on Fb's latest meme! pic.twitter.com/5bZvr2N9xO
— Rahul da Cunha (@RahuldaCunha) January 18, 2019
12. Kaya promotes its timeless beauty idea
13. Finolex Pipes shows longevity
Built to last for years. Our range of Pipes are corrosion-free & leak-proof which keeps them going!#10YearChallenge pic.twitter.com/IkqjJxvlsl
— Finolex Pipes (@FinolexPipe) January 17, 2019
14. KamaSutra India takes pleasure 10 years ahead
10 years on, the lovemaking will still go strong. #10YearChallenge pic.twitter.com/LFmuiL747E
— KamaSutra_India (@KamaSutra_In) January 17, 2019
15. KFC India says taste is never out of fashion
Finger lickin' goodness never goes out of fashion. #10yearchallenge pic.twitter.com/50jhYNuvmg
— KFC India (@KFC_India) January 16, 2019
16. Godrej Nature’s Basket brings in a fresh take
Freshest then, freshest now. Some things just don't change, isn't it? #10YearChallenge pic.twitter.com/6i4u5eFr3U
— GodrejNaturesBasket (@NaturesBasket) January 17, 2019
17. Parle G hasn’t changed a bit
#10YearChallenge pic.twitter.com/gvmGU7l7lh
— Parle-G (@officialparleg) January 18, 2019
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
