MAM
Brands pay homage to the ‘silent heroes’ on International Nurses Day
MUMBAI: Celebrated world over as the birthday of Florence Nightingale, 12 May or ‘International Nurses Day’ recognises the work of nurses around the globe. Since the beginning of the pandemic, compromising their own safety, nurses have become the primary caregiver and family to countless Covid patients isolated away from their homes and loved ones.
Lauding their tireless effort and to shine a spotlight on their contributions, brands paid homage to these selfless healthcare professionals working on the frontlines of the battle against Covid-19.
L’Oréal Paris shared its heartfelt gratitude for the covid warrior nurses through a digital film featuring their brand ambassadors Aditi Rao Hydari, Sobhita Dhulipala, Shakti Mohan and Mithali Raj. The film carries a strong message and is a humble tribute to these heroes for their phenomenal strength, grit, and selfless contribution.
Global b2b platform Bulk MRO that services corporations, governments and healthcare networks across Europe, North America, India, Middle East, and Africa saluted the nurses’ spirit of service through a post on LinkedIn.
It said: “It’s International Nurses Day today, and we’re honouring the men and women at the front lines who are going above and beyond while facing what most of us can’t even imagine.
Today’s registered nurses are everyday heroes. They are putting their health and safety on the line to help us in the fight against Covid-19, and we owe it to them to do our part to keep our families and communities safe.
#NursesAreHeroes #InternationalNursesDay #NursingWeek2021 #ThankYouNurses”
Advertising agency Schbang created an appreciation post for the occasion tagging the brands, with the words: “In appreciation for all the nurses who work 24/7 to help us fight the virus!”
#CreatingASchbang #InternationalNursesDay #Myntra #Aqualens #COVID19“
https://www.linkedin.com/posts/letschbang_creatingaschbang-internationalnursesday-myntra-activity-6798192467184291840-JbAx/
Ahmedabad-based Software company, Safal Infosoft also shared a tribute on its LinkedIn account:
“Your knowledge, courage & kindness are a key asset to keep the population safe & healthy #InternationalNursesDay #DataNote “
IPL franchise Punjab Kings also took to their Twitter handle with a tribute to the hands that care: “To the silent heroes who work tirelessly and serve fearlessly. We are indebted to you “
#InternationalNursesDay #SaddaPunjab
To the silent heroes who work tirelessly and serve fearlessly
We are indebted to you#InternationalNursesDay #SaddaPunjab pic.twitter.com/q6qk5ibJln
— Punjab Kings (@PunjabKingsIPL) May 12, 2021
Kansai Nerolac Paints shared an International Nurses Day post on their social media channels with the words: “It’s the nurses who worked night and day in our service, and they continue to stand strong and care for all of us. Let us show them our gratitude for their service and contribution. Happy International Nurses Day! #Nerolac #InternationalNursesDay #ColoursThatCare
Online media page Social Samosa posted a throwback to Lifebuoy’s tribute to nurses to commemorate the day:
“Throwback to Lifebouy’s soap art tribute for #Nurses on the occasion of #InternationalNursesDay “
Lifebuoy wanted to celebrate the invaluable service rendered by medical workers, especially nurses. To commemorate International Nurses Day 2020, hand-carving the image of a nurse into a regular bar of Lifebuoy soap, Lowe Lintas had used the image across social media channels, to keep the cause and the brand connected, while shining a light on the amazing work done by those who are keeping us safe.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
