Brands
Brands jump on the #MatchMadeInHeaven bandwagon
Mumbai: The wait is finally over! The highly anticipated Made In Heaven Season 2 is back after a hiatus of four years and fans just can’t keep calm! Not only the Made In Heaven loyalists, but the whole corporate universe has jumped on the bandwagon as they eagerly wait for the series to premiere on Prime Video on 10 August 2023. Ahead of the official trailer launch of the second season, individuals and corporates are making sure to join the chatter surrounding the romantic drama series. Social media platforms are raging with fans expressing their enthusiasm through the hashtag #MatchMadeinHeaven, making it a trending sensation.
An interesting trend started by Prime Video, the streaming service identified some of the interesting jodis that are ‘made in heaven’. Right from Karan and Tara to Kabir and his camera, these moments have left an indelible mark on the hearts of viewers, and are truly made in heaven! Seeing the trend, the corporates too brought their A game and shared their favorite matches. This includes Spotify, Kotak Mahindra, Mad Over Donuts, Truly Madly, Too Yum, Tata Motors, Paytm, Asian Paints, Biba and various other social media pages are hopping on the trend and sharing their version of #MatchMadeinHeaven. The activity includes a series of collaborations with influencers, meme pages, and celebrities, all participating in showcasing their favorite #MatchMadeinHeaven moments from the Made In Heaven universe.
Made in Heaven Season 2 is produced by Excel Media and Entertainment along with Tiger Baby Films starring Sobhita Dhulipala and Arjun Mathur in pivotal roles. This romance drama is created and directed by Reema Kagti and Zoya Akhtar along with Nitya Mehra, Alankrita Shrivastava, and Neeraj Ghaywan.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
