Brands
Brands join moment marketing on Netflix show ‘Indian Matchmaking’
NEW DELHI: Netflix premium show Indian Matchmaking has led many conversations and become quite popular within a week of its launch. The main character Sima aunty has been trending on social media posts, her dialogues have got a fan base and netizens have turned her into meme material.
Without any marketing, the show has been able to shoot up to become the most-watched show on Netflix in India, despite criticism that it promotes colourism and casteism. As Sima aunty trends on social media, brands spared no time in cashing in on the opportunity.
Brands like Vicks, ixigo, OkCupid, Nicotex, Magicbricks, Dunzo and many others jumped on the bandwagon and integrated their brand identity with Sima aunty.
Here are brands talking about Sima aunty in their posts:
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
