Brands
Brands celebrate Holi
BeatO
Diabetes management and reversal digital care platform BeatO has organised a camp on Holi to cheer up the elderly at the Aangan Old Age Home in Noida. BeatO aims at providing quality and affordable healthcare accessible to all.
BeatO’s #SabKiHoli initiative is enrolling the old age home’s diabetic elderly in the Diabetes Care Program, providing them with access to doctor consultation, free medicine for 3 months, and dietician’s guidance, among other benefits. Donating Curv Glucometers, strips, and lancets also shows BeatO’s commitment to ensuring that the elderly at the home have regular monitoring to lead a healthier and more holistic lifestyle.
Wild Stone
Deodorant brand Wild Stone has announced the launch of its latest campaign, “Har Vaar Ke Liye Tayyar,” featuring their popular deodorant, Wild Stone-Legend. The campaign is timed with the Holi festival, a celebration of colors and revelry, where people indulge in playful antics; however, with Wild Stone Legend, you can stand out even in the midst of the festivities.
The deodorant is specifically designed to keep you feeling fresh and smelling good throughout the day, even during the wildest Holi celebrations. With its fantastic and reassuring fragrance,it helps you maintain your noticeable presence, even if you get drenched in the dirtiest of muck.
Aashirvaad Instant
Glucon-D
SBI General
Navyasa
Nutralite
So Good
Sony Sab
Sony Max
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
