Brands
Brands and Valentine’s Day campaigns 2020
MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products.
Brands are trying to break the stereotypical notion of gifting roses, chocolates and teddy bears on this special day in favour of more relatable and tangible products and experiences.
Here’s a list of top brands that have come out with some innovative campaigns.
Kalyan Jewellers
One of India’s leading jewellery brands, Kalyan Jewellers, asks its consumer to gift her something that makes her feel deserving. Because, like diamonds, a girl as special as her is rare and impossible to find.
Come find the perfect little gift, to remind her, of all the happiness she deserves. Because, like diamonds, a girl as special as her is rare and impossible to find.#KalyanJewellers #Valentinesdaycollection pic.twitter.com/CyhLo0h45x
— Kalyan Jewellers (@KalyanJewellers) February 10, 2020
TheSmallBigIdea
This Valentine’s Day brands are curating innovative strategies to garner eyeballs. This is what TSBI, the digital marketing partner for Shubh Mangal Zyada Saavdhan did for the film.
The video showcases Bollywood actors Ayushmann Khurrana and Jeetu’s romance amid family humour, staying true to the film proposition, ‘Jeetega Pyaar Seh Parivaar.’
Pepsi
Why should a couple have all the fun! Pepsi is all set to celebrate singlehood with its new ‘Swag Se Solo’ anthem.
The peppy, foot-tapping anthem features Bollywood superstar and Pepsi’s brand ambassador Salman Khan in a music single for the first time in over a decade.
Britannia Little Hearts
Britannia Little Hearts seems to have understood the need of staying attuned to the vibes of the youth. To break some hearts in this season of love Britannia has introduced #BreakSomeHearts Song, Valentine’s Day 2020 edition.
The brand-new song released on the eve of Valentine’s Day is set in a rap-meets qawwali genre and is a fresh, fun and edgy take on heartbreaks and one that will inevitably make it to your playlist! The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa.
Mad Over Donuts
MOD is back with its Valentine’s campaign but this time it about celebrating love of every kind.
Ferrero Rocher
Valentine’s Day is approaching fast, so it is the time for love to be glorified! Ferrero Rocher launched a campaign based on the theme “#GoldenLove”.
The Ferrero Rocher campaign has kick-started involving key influencers to express their golden love for their precious ones as grandmother, mother, father, sister, brother and partner.
https://www.facebook.com/FerreroRocherIndia/videos/183096326367422/
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
