MAM
Brands ace creative-asana on Yoga Day 2019
MUMBAI: The world was gripped in the celebrations of the International Yoga Day on 21 June, with top world leaders and citizens across the globe performing the ancient Indian art of physical, mental, spiritual practices. The brands online also stretched some creative muscles and came up with interesting social media designs to mark the day. Have a look!
Bajaj Allianz
Bauli India
Castrol India
A healthier lifestyle for truckers in India through #TruckAasana this #WorldYogaDay! Check out #TruckAasana designed for them to do prior to a trip by @yogainstmumbai pic.twitter.com/oB2G99fe3B
— Castrol India (@Castrol_India) June 21, 2018
Eicher Trucks and Buses
Faasos
Wrap be so loaded, it can barely walk. As for yoga, that's for your mouth.#InternationalYogaDay2018 #InternationalDayofYoga pic.twitter.com/wOUoRGOXYk
— FAASOS (@faasos) June 21, 2018
Kotak Mutual Fund
Motorola India
On this #WorldMusicDay #WorldYogaDay and #WorldSelfie day, we’re celebrating all three in style! All you need to do is send us your quirky yoga selfies and we’ll give the best photos a musical surprise! So what are you waiting for? #MusicToMyYogafie (T&C https://t.co/JAaJxnXKe2) pic.twitter.com/srxRdmnSea
— Motorola India (@motorolaindia) June 21, 2018
Red FM
Sony LIV
Celebrate World Yoga Day and begin your fitness journey with LIV FIT. To get help from the best in business, click here: https://t.co/pw5Nf98xdG #WeLIVtoEntertain #YogaDay #InternationalYogaDay #FitnessJourney #FitnessMotivation #LIVFit pic.twitter.com/JeVyvlVxcL
— SonyLIV (@SonyLIV) June 21, 2018
Tata Motors
Yamaha Motor India
This is how we rev it! Our Yamaha bikes make sure we get our daily dose of yoga. #WorldYogaDay #Yoga #Fz #R15 #R3 #YesYamaha pic.twitter.com/9M8jHE3crv
— Yamaha Motor India (@India_Yamaha) June 21, 2018
YES Bank
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
