BrandMusiq names Vitasta Kaul chief growth advisor to drive global expansion

MUMBAI: BrandMusiq is looking to turn up the volume on growth. The sonic branding company has appointed Vitasta Kaul as its chief growth advisor, as it prepares to expand its business in India and international markets.

In her new advisory role, Kaul will work closely with the founders on the company’s long-term growth strategy, go-to-market plans, fundraising readiness and the expansion of its consulting business. She will also support BrandMusiq’s move towards technology-led solutions.

Kaul brings nearly two decades of experience spanning brand strategy, marketing, product growth and business transformation. She has worked with startups and high-growth businesses across sectors including edtech, consumer, mobility, music technology and the creator economy.

Her experience includes building and scaling platforms from the ground up, as well as leading market expansion, brand transformation, commercial strategy and organisational growth.

Before joining BrandMusiq, Kaul was chief marketing officer at Hoopr, where she helped build the company into one of India’s leading music licensing platforms. Her work there included strategic partnerships, product marketing, brand building and ecosystem development.

She has also worked as a fractional growth and marketing leader, advising founders and leadership teams on building scalable growth engines, sharpening market positioning and preparing businesses for their next stage of expansion.

For BrandMusiq, the appointment comes at a point when the company is broadening its focus beyond bespoke sonic branding towards technology-led offerings.

BrandMusiq has spent more than 15 years helping brands develop sonic identities. With its latest expansion, the company is aiming to build a more scalable business with a wider international footprint.

Commenting on the appointment, BrandMusiq founder Rajeev Raja said Kaul brings a combination of startup experience, growth expertise and business-building skills that will be valuable as the company enters its next phase.

Kaul said sound remains an underused asset in building memorable brand experiences and that BrandMusiq has an opportunity to reshape how businesses create, manage and scale sonic identities globally.

As chief growth advisor, Kaul will also work on business planning, organisational design, go-to-market strategy and fundraising preparedness, while supporting BrandMusiq’s expansion across domestic and international markets.

The move signals BrandMusiq’s intent to turn its expertise in sound into a broader, technology-enabled growth platform, with Kaul tasked with helping give that ambition a sharper commercial edge.