Brands
Brandcare crowned India’s health agency of 2025 in global TopFice ranking
MUMBAI: Brandcare has been named India’s Health Agency of 2025 by TopFice, a global, independent ranking platform, marking a rare international recognition for Indian healthcare communications.
The Mumbai-based firm is the only specialised Indian healthcare agency to feature in the 2025 rankings, placing it alongside global leaders such as Klick Health, Igloo Lab, VML Health and Area 23.
TopFice’s assessment is based on agency performance across leading international creativity and effectiveness festivals during 2024–25. The ranking aggregates results from 72 award shows and more than 11,000 trophies worldwide, offering a consolidated measure of creative excellence.
Founded as an independent healthcare-focused agency, Brandcare has built its reputation on blending scientific rigour with culturally rooted storytelling. With operations in India and Singapore, the agency has expanded into a full-service healthcare communications partner, integrating digital, analytics and health technology capabilities.
Among the campaigns cited in the ranking is Edema Pranaam, which reimagined the traditional Indian gesture of pranaam as a visual cue for detecting pedal edema, an early indicator of cardiac risk. Another, Drain Edema, used a stark visual metaphor to make fluid retention clinically and emotionally visible.
The agency was also recognised for Gram Health Locket, a digitised wearable health record developed with Keshav Srushtee for tribal communities in western India. The initiative has reached 31 villages and more than 11,000 families.
“The TopFice recognition is a testament to Indian creativity and effectiveness in healthcare communication,” said Brandcare founder, CEO and CCO Rashmi Thosar. “It reinforces our belief that healthcare advertising demands cultural sensitivity, scientific integrity and creative excellence.”
This year’s TopFice edition marks its first comprehensive evaluation of agencies from Asia and Africa, reinforcing Brandcare’s position as a global contender from India in specialised healthcare communications.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
