MAM
Brand Street Integrated’s OOH division successfully executes major projects for Tata Stryder and Kenstar
Mumbai: Brand Street Integrated, a pioneer in brand transformation and immersive brand experiences, is proud to spotlight its dynamic OOH (out-of-home) division, led by industry veteran Leena Sharma and supported by business director – west (Mumbai) Rajat Chakravarty,. Under their expert guidance, the OOH division has successfully executed numerous high-impact campaigns, enhancing the agency’s reputation as a comprehensive marketing solutions provider.
Leena Sharma, with her extensive experience and visionary approach, has been instrumental in driving the OOH division to new heights. Rajat Chakravarty, known for his strategic insights and regional expertise, plays a crucial role in managing and expanding OOH operations in the western region. Their combined leadership has ensured that Brand Street Integrated’s OOH campaigns are not only visually striking but also strategically positioned to maximize brand visibility and engagement.
Latest Projects: Tata Stryder and Kenstar
Brand Street Integrated’s OOH division recently completed a series of impactful campaigns for Tata Stryder, deploying visually captivating hoardings and billboards across key cities such as Jamnagar, Bangalore, and Kolkata. These campaigns have significantly bolstered Tata Stryder’s brand presence, reaching a wide and diverse audience.
In another notable project, Brand Street Integrated executed a highly successful OOH campaign for Kenstar. The campaign featured striking hoardings and billboards across Bihar and Uttar Pradesh, capturing the attention of local consumers and driving brand awareness to new levels. The creative and strategic execution of these campaigns has cemented Brand Street Integrated’s position as a leader in the OOH advertising space.
Vision and Leadership
Their OOH division focuses on creating immersive and impactful brand experiences that resonate with audiences. With an approach that combines creative excellence with strategic planning, ensuring that each campaign delivers maximum ROI for clients.
“At Brand Street Integrated, our goal is to create OOH campaigns that not only catch the eye but also engage and resonate with the audience,” said Brand Street Integrated’s head of the OOH division Leena Sharma. “The success of our recent projects with Tata Stryder and Kenstar showcases our commitment to delivering innovative and effective outdoor advertising solutions. We are excited to continue expanding our OOH services and helping brands connect with their audiences in impactful ways.”
Business director – West (Mumbai) Rajat Chakravarty, brings a wealth of regional knowledge and strategic acumen to the OOH division. His efforts in managing and expanding OOH operations in the western region have been pivotal in executing successful campaigns and enhancing regional outreach. “Our OOH campaigns are designed to strategically maximize brand visibility and engagement,” said Rajat Chakravarty. “The team aims to deliver high-impact OOH solutions that drive brand recognition and consumer connection across diverse markets.”
Expanding OOH services
Brand Street Integrated’s OOH division offers a comprehensive suite of services, including strategic planning, creative design, and execution of hoardings, billboards, transit advertising, and more. The agency’s ability to deliver end-to-end OOH solutions has made it a go-to partner for brands looking to create impactful outdoor advertising campaigns. As Brand Street Integrated continues to expand its OOH capabilities, it remains dedicated to providing innovative and effective advertising solutions that help brands connect with their audiences in meaningful ways. With a strong track record of successful campaigns and a team of seasoned professionals, the agency is well-positioned to lead the way in the OOH advertising industry.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
