Brands
Brand Street India integrates “Why? Stay! Calm!” under its umbrella
MUMBAI: Brand Street India, an integrated marketing agency, has integrated “Why? Stay! Calm!” entertainment under its canopy. The new venture of BSI will focus on branded content for films and digital content production. With this new venture, Brand Street aims to expand and strengthen its roots in the entertainment segment by mid-2019 through several movie integrations which are already in the pipeline.
Why Stay Calm business head Nirav Khandhadia will be spearheading the vertical. He has been associated with the entertainment industry from the past 10 years and has led marketing and client servicing for companies like Carat Media Services, ThinkTank Incorporation, psLIVE etc.
Speaking on the new venture, Brand Street India chief business officer Surendra Singh said, “Owing to our previous experience and projects within the movie and entertainment sectors, we were looking for the right time to expand further into this segment and offer quality, content-centric brand integrations and digital associations for our clients.”
Commenting on the new division, Why Stay Calm; Brand Street India business head Nirav Khandhadia said, “Advertisers and brands are now looking towards more variety of brand integrations in movies, TV shows, and digital productions. There is a positive trend in the industry and this gives us an impetus to offer better services to our clients. I feel privileged to have the opportunity to facilitate and catalyse this division of the company and scale our reach in this sector.”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
