Brands
Brand Street India handed on-ground activation for Gulf Engine Oil
MUMBAI: Integrated marketing agency, Brand Street India has won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company. Brand Street India executed activities at multiple locations such as garages and retail stores in order to approach and inform customers about the most suitable car lubricant for their vehicle’s engine.
Currently, Gulf Engine Oil has a number of engine oil related products floating in the market. With the help of Brand Street India, the company aims to increase the effectiveness of its sales, along with creating a valuable consumer interaction and engagement to help build a positive brand image.
The campaign aims to educate consumers about the product that best suits the engine of their car along with explaining long-term benefits of the same. Some of the major products which it intends to promote are Ultrasynth X, 10W- 40, SW-30, Multi G Max, 20W-50, Formula GX, 5W-40, Super Diesel X-10, 15W-40, Multi G Max, 20W-40 and more.
Brand Street India is also handling inventory management, pre and post sales reports compression, mechanic meeting for sales improvement and consumer feedback for Gulf Engine oil. Furthermore, they are using this platform to identify future buyers even in the absence of recent intent in order to improve brand awareness as well. This campaign will be carried throughout the month of November 2017.
Brand Street India national head Surendra Singh says, “Gulf engine oil has a rich heritage of 100 years and a global recognition with millions of trusted consumers. In order to drive revenue growth for such a huge company, it is imperative that the sales team ensures personalised engagements with their prospects and customers. This is exactly what Brand Street India is delivering by driving this campaign. This is indeed a prestigious feather in Brand Street India’s cap.”
Rural Street senior manager Rajesh Dogra adds, “We at Brand Street India are proud to support and further build on our strong relationship with Gulf Engine Oil. We are confident that our association will help us showcase our strategic brilliance which will bring to light the true essence of not just one but both the brands.”
Brand Street India will also be holding these activities in association with a number of housing societies within the city. With special kiosks designed to promote Gulf Engine Oil, the present volunteers will share informative insights regarding engine oils with the residents of the society as well.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
