MAM
Brand Sentry, a boutique Marketing Communications Agency Blooms during the Pandemic
Mumbai: Mumbai based Publicist, Vishakha Mota and Digital Marketeer, Zohair Shaikh turn entrepreneurs during the lockdown launching the futuristic Marcomm Agency, Brand Sentry. With passion at the centre of their services, they craft strategies that help you build a brand and give it an identity that’s unmissed and irresistible.
Vocal for Local being a new era for the country, Brand Sentry aims at helping small brands stand out in the rather cluttered market keeping the glasses of responsible marketing and communications always on. They are a team of skilled and talented experts ready to take on the responsibility of helping entrepreneurs make informed decisions for their brands. They combine the two most powerful tools storytelling and technology, to make your brand’s vision come to life.
Having locked three different clients in the first month of operations, the duo is looking forward to changing the narrative of Public Relations and Digital Marketing through the post Covid era.
Vishakha Mota, Co-Founder “Being an entrepreneur and having an agency that works towards bringing about a change by creating a larger impact has been on My To Do for the last 8 years. I worked and trained under some veterans in the industry across sectors over the past few years to understand the market and find my niche. With Brand Sentry, my aim is to bring to life a responsible era of communications especially now when it’s the need of the hour more than ever.”
Zohair Shaikh, Co-Founder said, “Being an entrepreneur is all about seeing positive in the worst of situations and turning it into favorable situations. Many industries have been affected and many have seen a halt during the Covid Era however, it does not and should not stop entrepreneurs from finding solutions and turning this into an opportunity. We aim to build towards a company that helps brands take informed decisions that acts as a string of confidence between them and its customers.”
Brand Sentry aims at being the maven for the brands that help them develop a character that the audience resonates and connects with.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
