MAM
Brand Portrait ropes in Rajesh Anantha Subramanian as CEO – US & Canada
MUMBAI: Brand Portrait Consulting Pvt. Ltd., a full service advertising agency in India, has appointed Rajesh Ananthasubramanian as CEO, to handle their operations in United States and Canada.
In his capacity, Ananthasubramanian will be responsible for managing Brand Portrait’s business activities in US and Canada, providing the company an opportunity to focus on its international expansion and tap the these overseas markets. This is part of the company’s first stage to embark on its international development programme.
Commenting on this appointment, Brand Portrait Co-founder Raj Narain says, “I believe after techies who have brought glory to brand India, it is the turn of the marketers to add feathers to the cap. The appointment of Rajesh will help Brand Portrait to evolve into one of the powerhouses of communication – spanning traditional media and the emerging media via internet and mobile platforms. Having turned around India Plaza, his domain knowledge in the online space, his understanding of the US market and his professional acumen will help Brand Portrait to establish itself in the new geography.”
Commenting on his new role, Ananthasubramanian said, “Brand Portrait is a communications consulting firm that firmly believes in giving more value to clients and result oriented advice. Thus the company is well positioned to capitalise on the new and emerging markets, which is taking a gradual shift to performance-based remuneration. I am looking forward to bring a major impact and development in the US business operations of Brand Portrait by capitalizing on the opportunities as and when they arise.”
Ananthasubramanian brings with him experience in the field of marketing, advertising, banking and IT. Prior to joining Brand Portrait Consultancies, he was the CEO of India plaza, an online Indian shopping portal. He has worked on the integration of two ecommerce websites (Indiaplaza.com and Fabmall.com) in a single technical platform – Microsoft.net technologies and launched a gifting platform – a catalogue of more than two million products, informs an official release.
Founded by Raj Narain and Venu Gopal Nair in 2004, Brand Portrait goes beyond offering traditional / offline advertising services, but also offers advertising in the digital space, CRM and logistics management through its associate company, Brand Portrait Digital.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
