Brands
Brand new day as Epic Brand Map goes global with India as launchpad
MUMBAI: What’s in a brand? Quite a lot, if you ask the folks at the newly minted Epic Brand Institute. The Epic Brand Institute (EBI) has officially stepped onto the global stage with the public launch of its flagship framework the Epic Brand Map (EBM), a system designed to bring Evocativeness, Precision, Insight and Clarity (yes, that’s EPIC) to the chaotic world of brand-building.
Already battle-tested by corporate heavyweights like the Tata Group, Aditya Birla Group, Reliance, Mahindra, HCL, and international giants like Coca-cola, Medtronic, Sun Life Financial, Mars, Walmart and Nokia, the framework is finally being made available to the wider world of founders, marketers, consultants and creatives.
Created by global brand strategist Saurabh Uboweja, also the founder of BOD Consulting, the EBM will now form the core of EBI’s in-person training cohorts. The first will be hosted in New Delhi from 9–11 June 2025 at the India Habitat Centre, and a second will follow in Dubai from 19–21 September 2025.
“We’re launching not just a course, but a global movement,” said Uboweja. “After years of working behind the scenes with some of the biggest names in business, we’re now opening the EPIC Brand Map to a new generation of brand-led business builders.”
The inaugural Delhi edition will be an intimate affair, limited to 30 handpicked founders and practitioners looking to sharpen their brand-building acumen. Dubai, meanwhile, is set to attract a mix of Middle East and South Asian brand professionals hoping to join the ranks of EPIC strategists.
With storytelling getting louder, attention spans shrinking, and differentiation harder than ever, EBI’s pitch is simple stop winging it and start mapping it. The message is clear: if your brand strategy feels like a game of darts in the dark, it might be time to go EPIC.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
