Brands
Brand new day as Epic Brand Map goes global with India as launchpad
MUMBAI: What’s in a brand? Quite a lot, if you ask the folks at the newly minted Epic Brand Institute. The Epic Brand Institute (EBI) has officially stepped onto the global stage with the public launch of its flagship framework the Epic Brand Map (EBM), a system designed to bring Evocativeness, Precision, Insight and Clarity (yes, that’s EPIC) to the chaotic world of brand-building.
Already battle-tested by corporate heavyweights like the Tata Group, Aditya Birla Group, Reliance, Mahindra, HCL, and international giants like Coca-cola, Medtronic, Sun Life Financial, Mars, Walmart and Nokia, the framework is finally being made available to the wider world of founders, marketers, consultants and creatives.
Created by global brand strategist Saurabh Uboweja, also the founder of BOD Consulting, the EBM will now form the core of EBI’s in-person training cohorts. The first will be hosted in New Delhi from 9–11 June 2025 at the India Habitat Centre, and a second will follow in Dubai from 19–21 September 2025.
“We’re launching not just a course, but a global movement,” said Uboweja. “After years of working behind the scenes with some of the biggest names in business, we’re now opening the EPIC Brand Map to a new generation of brand-led business builders.”
The inaugural Delhi edition will be an intimate affair, limited to 30 handpicked founders and practitioners looking to sharpen their brand-building acumen. Dubai, meanwhile, is set to attract a mix of Middle East and South Asian brand professionals hoping to join the ranks of EPIC strategists.
With storytelling getting louder, attention spans shrinking, and differentiation harder than ever, EBI’s pitch is simple stop winging it and start mapping it. The message is clear: if your brand strategy feels like a game of darts in the dark, it might be time to go EPIC.
Brands
Akamai appoints Fiona Zhang as regional VP, channel sales and programs for Asia Pacific and Japan
New regional VP to scale partner ecosystem amid cloud and AI demand
BENGALURU: Akamai Technologies has appointed Fiona Zhang as regional vice president for channel sales and programmes in Asia Pacific and Japan, doubling down on its partner-led growth strategy in one of its fastest-evolving markets.
In her new role, Zhang will oversee the company’s channel strategy and partner ecosystem across the region, with a focus on helping partners deliver more value to customers navigating increasingly complex cloud and security needs.
The move signals Akamai’s continued bet on its partner network to drive adoption, expand market reach and fuel revenue growth. A key pillar of this strategy is Akamai Partner Connect, the company’s unified global programme designed to simplify engagement and accelerate partner-led business.
Across Asia Pacific and Japan, demand for cloud, cybersecurity and AI-led solutions is rising sharply. Akamai is responding by expanding its network of service providers, distributors, system integrators and technology partners, aiming to bring more localised expertise and scalable solutions to enterprise customers.
Zhang brings over 15 years of experience in channel sales and programme leadership across cybersecurity, cloud and networking. Since joining Akamai in 2019, she has led channel strategy and operations in Greater China, where she drove partner-led growth across delivery, security and compute offerings.
Before Akamai, she was head of channels at Palo Alto Networks in China, where she oversaw rapid expansion and revenue growth. She began her career at Cisco, holding roles across sales, business development and channel management.
“Asia Pacific is one of the most diverse and fast-moving technology markets in the world, and that makes a channel-first strategy essential,” said Zhang. “Across APJ, our partners are doing far more than reselling. They are building capabilities, advancing AI adoption and helping enterprises navigate a complex digital landscape. My focus is on making Akamai the platform our partners want to build their business around.”
Echoing the sentiment, Akamai Technologies vice president and managing director greater China Sean Li said, “Our channel ecosystem is fundamental to Akamai’s growth strategy. Fiona’s leadership will be instrumental in strengthening our partner network and enabling partners to capture new opportunities across the region.”
With enterprises accelerating digital transformation and AI adoption, Akamai’s latest leadership move underscores a clear message. In a market driven by partnerships, the company is placing its bets firmly on the channel to lead the next phase of growth.
