MAM
Brand Harvest creates new identity for Salgaocar Football Club
MUMBAI: Salgaonkar Football Club (SFC) has used the services of Brand Harvest, a brand solutions company, to establish its new identity and positioning.
The club is no longer a corporate division of V.M. Salgaocar & Bro, but a separate legal entity.
Says Salgaocar Football Club marketing head Elaine Colaco, “The name has been changed to Salgaocar Football Club as football is the focus of SFC and this should be brought out adequately in the club name. To take this forward, we have also re shaped our identity through our new logo and anthem. However, although we keep innovating and developing, our traditions, our values and our commitment to football and to Goa, remain the same.”
In order to revamp its image taking into consideration factors like an upsurge in the number of international players playing for Indian clubs, the increasing popularity of the game within the country, the clubs representing at international forums and the increase in fan support, the agency brief shared was to bring alive the passion and depict the true stature of the club.
Brand Harvest initiated the launch communication that says ‘it takes 54 years of passion for the sport to become a symbol of glory’ along with the tag line summarizing the positioning of the club, “More than a game, it’s our passion”.
“We have conducted in-depth research among die-hard fans of the club, past and current players, management and the coach and found that the sense of ownership and pride is unparalleled and that aspect is important to capture in the new identity,” says Brand Harvest managing director Ram Gudipati.
Describing the logo he continues, “The crest form, a symbol of glory, has been chosen as a basis design within which we felt it was important to showcase some of the key associations like mining tools – the foundation of the sponsor V.M. Salgaocar & Bro. Pvt. Ltd. conch a symbol for new hope and auspicious beginnings, the ribbon with fire indicating the pride and passion. Besides this the identity also carries an acronym of Salgaocar Football Club- SFC.”
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
