MAM
Brand Curry hires Dhirendra Agrawal as creative head
MUMBAI: Creative agency Brand Curry has appointed Dhirendra Agrawal as creative head. He will report to Brand Curry managing director Subrata Chakraborty.
Agrawal’s previous stint was with Avon Beauty Products. Agrawal’s duties at Brand Curry include restructuring the organisation, bringing dynamism into the system and making the agency ready for the next level of growth.
Agrawal has 14 years of experience and has worked with brands like TVS, Kwality Walls, Levi‘s, Dockers, ITC Food, Bagpiper, ING Vysya, Airtel, AMD, Himalaya, Times of India, Canon and Honda Bikes. He started his career as a visualiser with Cognito Advertising in 1998. Seven months later, he joined Pinnacle Advertising in the same position. In 1999, Agrawal moved to McCann Erickson as art director. In 2004, he joined Rediffusion-Y&R as creative group head. He then moved to Contract Advertising as associate creative director a couple of years later.
Before joining Avon Beauty Products as creative head, Agrawal served at Denstu Marcom for four months.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
