MAM
Brand-comm Survey ’05: Murthy most admired business leader
MUMBAI: Infosys chairman and chief mentor Narayana Murthy has emerged as India’s most admired business leader, for the 4th consecutive year, in a survey conducted by Brand-comm. The management students of 12 leading management institutes across the country who participated in the survey admire Mr. Narayana Murthy for being a visionary that he is, and for his value systems.
Ratan Tata, Chairman of Tata Group, occupies second position in the list of most admired business leaders. Interestingly, Ratan Tata had a much lower rating last year. All the management students who chose Ratan Tata admire him for his leadership qualities. Azim Premji, Chairman of Wipro Technologies follows closely, occupying the third position.
According to the study, the Ambani sons seem to have dropped in the popularity charts. The others mentioned in the survey include leaders like Sunil Mittal, Kumaramangalam Birla, Kiran Mazumdar Shaw, Vijay Mallya, Ram Dorai, Vivek Paul. Surprisingly no new names were cited by significant numbers over the last 4 years.
Ramanujam Sridhar CEO Brand-comm said, “Branding is a long term phenomenon. Narayana Murthy has consistently stood for values and ethics that management students (and investors) admire. He also demonstrates the value of personal branding. It has been our constant endeavour to track and learn about admired personal and corporate brands. It will make us happy, if Brand-comm annual study provides insights to marketers as well as Advertising and PR agencies.”
The B-School students participating in the study named Infosys and Tata as the two most attractive Indian companies to work for. HLL, which occupied the top rank last year, has slipped to the third place. Both Infosys and Tata were chosen for providing the best work environment and work culture. Interestingly, this year, consulting firms like McKinsey and Boston Consulting are considered as the preferred choice of IIM students.
Tata Group was named as the “most admired corporate brand with operations in India”. Infosys follows Tata in this category. As much as 14 foreign corporate brands have been mentioned as “the best corporate brand with operations in India”.
The study also reveals that a majority of the B-School students, who are next generation business leaders, have expressed their desire to become entrepreneurs rather than work for an organisation. This trend is fuelled by the success of leading entrepreneurs who have significantly contributed to the overall growth of the economy and serve as role models to future managers.
Pavan Padaki, Director – Creative Planning, Brand-comm, who has been the architect of this study for the past four years, said, “Consulting, Software/EDP, Banking/Financial Services, FMCG, followed by Investment Banking continue to be the top five industry sectors as a choice for immediate placement. The IIMs preference for “Consulting” is significantly higher when compared to the other B-Schools. Surprisingly, the much-hyped sectors like Telecom, Bio-Tech, Pharma /Healthcare, Insurance, BPO, Fashion, Retail etc. are yet to be attractive for the B-School students this year too. “
Every year Brand-comm undertakes annual B-School Study with the objective of getting an insight into business leaders and companies admired by the management students of the leading B-schools in India and to give a cross-sectional view of the psyche of B-school students, who are on the threshold of entering the corporate world. The idea is also to study the power of ‘personal branding’ in today’s business scenario.
12 business management schools (including 5 IIMs) participated in the study and a total of 309 final year B-School students responded to a self-filling questionnaire.
MAM
Ogilvy India elevates Nitesh Pai to vice president – planning
Longtime strategy leader steps up after nearly nine years with the agency
MUMBAI: Ogilvy India has promoted Nitesh Pai to vice president – planning, marking a key leadership elevation within its strategy team.
Pai announced the development via a social media post, expressing gratitude to his mentors and colleagues. “I’m happy to share that I have recently been promoted to Vice President – Planning at Ogilvy India. A big thank you to Ganapathy Balagopalan, Nirav Parekh, Priyanka Rishi and Tirthankar B. for your continued guidance and support along the way,” said Ogilvy India advertising and marketing professional Nitesh Pai.
Pai has been with Ogilvy since July 2017, most recently serving as senior strategy director. Over nearly nine years, he has been closely involved in shaping brand narratives and strategic direction for a diverse set of clients. His elevation reflects both continuity and confidence in internal leadership as the agency sharpens its planning capabilities.
Prior to Ogilvy, Pai worked at Graphene Media Pvt. Ltd. as senior business director, focusing on strategy and business development. He also held roles at MORE Idea and McCann Worldgroup, where he contributed to campaigns for brands such as Chevrolet, Jet Airways, Pears and Reliance Life Insurance. His early career includes a stint at J. Walter Thompson Worldwide, working with clients like Morgan Stanley, Monsanto and Maharashtra Tourism.
On the academic front, Pai holds a Master of Science in marketing management from Nottingham Business School and a diploma in advertising and PR from Welingkar Institute of Management.
With this move, Ogilvy India continues to lean into experienced in-house talent to drive its strategic planning agenda, as agencies compete to deliver sharper, insight-led brand storytelling in an increasingly crowded market.
