MAM
Brand-comm Survey ’05: Murthy most admired business leader
MUMBAI: Infosys chairman and chief mentor Narayana Murthy has emerged as India’s most admired business leader, for the 4th consecutive year, in a survey conducted by Brand-comm. The management students of 12 leading management institutes across the country who participated in the survey admire Mr. Narayana Murthy for being a visionary that he is, and for his value systems.
Ratan Tata, Chairman of Tata Group, occupies second position in the list of most admired business leaders. Interestingly, Ratan Tata had a much lower rating last year. All the management students who chose Ratan Tata admire him for his leadership qualities. Azim Premji, Chairman of Wipro Technologies follows closely, occupying the third position.
According to the study, the Ambani sons seem to have dropped in the popularity charts. The others mentioned in the survey include leaders like Sunil Mittal, Kumaramangalam Birla, Kiran Mazumdar Shaw, Vijay Mallya, Ram Dorai, Vivek Paul. Surprisingly no new names were cited by significant numbers over the last 4 years.
Ramanujam Sridhar CEO Brand-comm said, “Branding is a long term phenomenon. Narayana Murthy has consistently stood for values and ethics that management students (and investors) admire. He also demonstrates the value of personal branding. It has been our constant endeavour to track and learn about admired personal and corporate brands. It will make us happy, if Brand-comm annual study provides insights to marketers as well as Advertising and PR agencies.”
The B-School students participating in the study named Infosys and Tata as the two most attractive Indian companies to work for. HLL, which occupied the top rank last year, has slipped to the third place. Both Infosys and Tata were chosen for providing the best work environment and work culture. Interestingly, this year, consulting firms like McKinsey and Boston Consulting are considered as the preferred choice of IIM students.
Tata Group was named as the “most admired corporate brand with operations in India”. Infosys follows Tata in this category. As much as 14 foreign corporate brands have been mentioned as “the best corporate brand with operations in India”.
The study also reveals that a majority of the B-School students, who are next generation business leaders, have expressed their desire to become entrepreneurs rather than work for an organisation. This trend is fuelled by the success of leading entrepreneurs who have significantly contributed to the overall growth of the economy and serve as role models to future managers.
Pavan Padaki, Director – Creative Planning, Brand-comm, who has been the architect of this study for the past four years, said, “Consulting, Software/EDP, Banking/Financial Services, FMCG, followed by Investment Banking continue to be the top five industry sectors as a choice for immediate placement. The IIMs preference for “Consulting” is significantly higher when compared to the other B-Schools. Surprisingly, the much-hyped sectors like Telecom, Bio-Tech, Pharma /Healthcare, Insurance, BPO, Fashion, Retail etc. are yet to be attractive for the B-School students this year too. “
Every year Brand-comm undertakes annual B-School Study with the objective of getting an insight into business leaders and companies admired by the management students of the leading B-schools in India and to give a cross-sectional view of the psyche of B-school students, who are on the threshold of entering the corporate world. The idea is also to study the power of ‘personal branding’ in today’s business scenario.
12 business management schools (including 5 IIMs) participated in the study and a total of 309 final year B-School students responded to a self-filling questionnaire.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
