Brands
BPTP names Vineet Nanda chief business officer
NEW DELHI: BPTP has brought in seasoned real estate hand Vineet Nanda as chief business officer, bolstering the developer’s top deck as it looks to push harder across the NCR’s most competitive micro-markets.
With more than two decades in the ground, BPTP is no newcomer. The company has delivered over 50 million sq ft across residential, commercial and mixed-use projects, including more than 25,000 homes, with a footprint spanning Gurugram, Faridabad and Noida. Integrated townships have been its calling card in a crowded Delhi-NCR market.
Nanda arrives with over four decades of professional experience, including more than 25 years in senior leadership roles in Indian real estate. His career cuts across sales, marketing and business management for both residential and commercial portfolios. Most recently, he was director, sales and marketing at Krisumi Corporation, part of its senior leadership team.
Earlier stints include leadership roles at Omaxe, Central Park and M3M, where he helped scale large residential and commercial portfolios across multiple markets, riding several property cycles along the way.
As chief business officer and executive director, Nanda will oversee business operations spanning sales, marketing, product strategy and customer experience, in line with BPTP’s organisational structure.
President of BPTP, Amaan Chawla, said Nanda’s appointment strengthens the company’s leadership bench. “He brings a hands-on approach and a deep understanding of residential and commercial real estate that will add momentum to our business functions.”
Nanda called the move a natural fit. “BPTP has a strong track record and a solid presence across NCR. I look forward to working closely with the team to build on that foundation.”
In a market where execution speed and consumer trust matter as much as land banks, BPTP is betting that experience still counts and that a steady hand at the tiller can make all the difference.
Brands
BlaBliBlu hits Rs 100 crore run rate within six months of launch
Affordable luxury fragrance brand rides youth demand and rapid adoption
NEW DELHI: BlaBliBlu has clocked an annual run rate of Rs 100 crore within just six months of launch, underlining the rapid rise of new-age fragrance brands catering to India’s young consumers.
The startup, founded by Palash Arneja along with Rajat, Kushal and Durgesh, is currently operating at a monthly run rate of Rs 8 crore. The milestone places it among the fastest-growing entrants in India’s competitive fragrance market.
BlaBliBlu’s growth story hinges on a clear gap it spotted early on. Consumers typically had to choose between expensive international perfumes and lower-priced options that often compromised on quality or longevity. The brand positioned itself in between, offering fragrances priced under Rs 1,000 while maintaining premium-like performance.
A key differentiator has been its product formulation. With a fragrance oil concentration of around 25 per cent, the company claims its perfumes deliver longer-lasting wear comparable to higher-end global brands. Combined with sleek packaging and design, the products have resonated with younger buyers looking for both style and substance.
“Reaching a Rs 100 crore annual run rate within six months is an exciting milestone that shows strong customer demand across India,” said BlaBliBlu founder Palash Arneja. He added that the brand’s focus has been on delivering premium-quality scents while keeping them accessible, supported by continuous feedback and product innovation.
Instead of relying heavily on marketing spends, the company has leaned on a product-led growth strategy. Its trial packs, priced at Rs 399, allow customers to sample multiple fragrances before committing to a full-size purchase. The option to redeem the trial cost or opt for a refund has helped reduce hesitation and build trust among first-time buyers.
Customer insight has also played a central role in shaping the brand. Before launch, the team conducted on-ground research across malls and retail spaces to understand preferences. Since then, feedback from thousands of users has fed into product development and brand decisions.
Looking ahead, BlaBliBlu plans to expand its portfolio into adjacent categories such as body washes, roll-ons and car fragrances, while also exploring niche scent offerings.
With a strong start and a clear value proposition, the brand’s early momentum suggests it is well placed to carve out a lasting space in India’s evolving fragrance market.
