MAM
BPCL onboards Arun Kumar Singh as new CMD
Mumbai: Bharat Petroleum Corp Ltd (BPCL) has brought on board Arun Kumar Singh as chairman and managing director (CMD) of the company.
The state-run oil refining and marketing company also appointed Vetsa Ramakrishna Gupta as new director for finance.
BPCL has been without a full-time CMD after the previous incumbent superannuated on August 31 last year.
The role of director finance has been vacant since 1 August after the N Vijayagopal, stepped down from the position on 31 July, upon superannuation.
A mechanical engineer by qualification, Singh was earlier director of marketing on the board of the company, holding additional charge of director (refineries) and director (finance). In his more than 36 years of experience in the oil & gas industry, he has headed business units and entities in BPCL such as retail, LPG, pipelines, supply chain optimization, etc.
He also held the position of president (Africa & Australia) in Bharat Petro Resources Ltd, a wholly-owned subsidiary of BPCL, engaged in the exploration of oil & gas, largely overseas.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
