MAM
Boss Appliances hands over its social media and SEO duties to Admatazz
Mumbai: Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has bagged the integrated social media and SEO marketing mandate of Boss Appliances. Boss Appliances has partnered with Admatazz to strengthen its presence in the digital space.
As part of the mandate, Admatazz will handle the creative communications of the brand across social media platforms like Facebook, Instagram, and LinkedIn to elevate social presence along with boosting organic traffic.
Boss Appliances is one of the leading manufacturers of home appliances and pioneers in launching the hand blender, which was first launched by them in 1985. They are known for incorporating innovation into the industry and hold a strong brand legacy spanning over four decades.
Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “We are glad to add Boss Appliances to our roster. As we grow as a company, we look to partner with brands who believe in our methods and approach, and we are glad Boss Appliances entrusted their digital presence duties to us. Our key aim is to strengthen the brand’s digital presence by curating interesting content that can be made in this category and increasing the brand’s reach and audience engagement.”
Boss Appliances director of marketing Vidhi Gala added, “As a brand that has been present for over four decades, we have always moved forward with the times, and as we see the digital and social media space grow rapidly and consumers become more active, we realise the need to strengthen our online presence. With Admatazz, we are glad to find like-minded agency partners who are enthusiastic and excited to build our brand as we do. We look forward to our association with them.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
