MAM
Borosil celebrates #FirstValentine
MUMBAI: Borosil, one of India’s leading consumer products brands is celebrating this Valentine’s Day, the first since the decriminalisation of Section 377, by showing their support for the LGBT community. With the historic ruling made by the Supreme Court last year, India took a significant step towards giving its people the freedom to express their love without fear. Which is why, this year, Borosil decided to help spread the message of ‘love is love’ by telling a story of a real couple that’s both honest and heartfelt.
This story, told through a film, makes viewers realise how Valentine’s Day, a cliched symbol of love for most, could hold a completely different meaning for those whose love had been deemed ‘unnatural’ by the law for centuries. Thus, for those who have asserted their right to love after a long and hard fight, this Valentine’s Day becomes that much more special. For it is no more just a cliché but a symbol and a celebration of all love being love.
“We at Borosil have always believed in having a positive impact as a brand that belongs to and relates to all. The Decriminalisation of Section 377 was a big milestone for India as a country and its citizens. We are celebrating this victory of universal love this Valentine’s Day.” says, Ms. Priyanka Kheruka, Head of Brand, Borosil.
Traditionally a brand that has connected with households across a diaspora of demographics via its communication, Borosil breaks the mold with this film. With this initiative, the brand takes its messaging into a more relevant and inclusive space by staying true to the values of equality and diversity.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
