MAM
BoroPlus ropes in Bollywood diva Bipasha Basu
MUMBAI: One of India’s leading FMCG major, Emami has roped in Bollywood actor Bipasha Basu for BoroPlus. The sultry diva will be endorsing a new face wash range of BoroPlus which is going to be launched soon.
The glam quotient of the brand BoroPlus has got a major shot-in-the arm with the joining of Bipasha Basu to its brand wagon of celebrities. The brand endorsers’ list already boasts of star power of legendary actor Amitabh Bachchan and Kareena Kapoor Khan.
 |
|---|
On the occasion of this announcement, Emami director Priti A. Sureka said, “Emami has been associated with Bipasha Basu for its Vasocare brand. Now, it is our privilege to get associated with her for another – the power brand BoroPlus. Bipasha is synonymous with beauty, glamour and talent and we feel that her personality will complement the brand image of BoroPlus. It is also a big boost for the brand to have on board two Bollywood divas Kareena and Bipasha along with the star power of the legendary actor Amitabh Bachchan.”
BoroPlus Antiseptic Cream is backed by the combined star power of Amitabh Bachchan and Kareena Kapoor Khan, while Kareena also endorses BoroPlus Advanced Moisturising Lotion.
The Rs 400 crore Boroplus portfolio currently comprises brands-for-all-seasons: BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
BoroPlus is India’s largest selling antiseptic cream with 74 per cent market share and is also the highest selling antiseptic cream in Ukraine, Russia and Nepal. BoroPlus Antiseptic Cream has grown at a healthy CAGR of 12 per cent in last three years.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
