MAM
Boomlet Group unveils exclusive talent wing, BNext
Mumbai: Boomlet Group, an influencer marketing and crisis communication agency, has announced the launch of its exclusive Talent Wing, BNext. This pioneering venture is set to transform the talent management space in the influencer marketing landscape with its unique approach and innovative strategies. With a team of renowned content creators, including Mayank Agarwal, Harry Dutt, Abrar Teli, Amar Gogate, and Arun Dutt, BNext bridges the creative gap between brands and marketing, promising innovative and unique ideas and engaging campaigns.
The BNext talent pool consists of 85% of the creators exclusively from the Real Estate sector in India and will be expanded to other segments down the line. Out of the top 30 content creators in the real estate industry, BNext has signed 22 creators as exclusive talents, which will provide an edge to the real estate brands partnered with BNext for their campaigns. The agency will provide end-to-end services, such as brand partnerships and production, and has already partnered with top real estate developers, including Godrej, BPTP, Mahindra Lifespaces, under this talent wing.
BNext co-founder & CEO Danish Malik said, “BNext’s innovative strategy, driven by a client-centric approach, is set to reshape the influencer marketing talent management landscape. With a team of skilled content creators, they empower professionals to connect with broader audiences while crafting compelling narratives that deeply resonate with consumers. BNext’s vision for the future is strongly bolstered by the trust and established track record of Boomlet.”
Boomlet Group co-founder & managing director Preety Singh stated, “Today, we take a giant leap forward in the creator talent management arena. BNext is the dedicated talent pool aimed to transform the way influencer marketing is approached. By merging the power of technology with the expertise of top content creators, BNext will spearhead an era of interactive marketing campaigns.”
Boomlet Group plans to establish strategic partnerships with renowned builders and developers, curate intellectual property (IP), and unveil upcoming launch events, which will be announced soon.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
