Boomerang Collaborations appointed PR partner for Velocity Fintrust

MUMBAI: Boomerang Collaborations has been appointed as the public relations partner for VinFast India, in collaboration with Velocity Fintrust, as the global electric vehicle maker steps up its presence in the Indian market.

Under the mandate, Boomerang Collaborations will lead VinFast India’s PR and media communications, with the brief centred on building brand visibility, increasing awareness and establishing the EV maker more firmly among Indian consumers and industry stakeholders.

The agency’s remit will cover strategic media outreach, press relations, brand storytelling, product communications, thought leadership and influencer engagement. It will also handle communications around VinFast’s launches, initiatives and key milestones in India.

The partnership comes as India’s electric mobility market continues to attract global automotive brands, making visibility and differentiation increasingly important for new entrants. For VinFast, the communication strategy will seek to underline its global experience, technology credentials and positioning in the fast-evolving EV category.

Boomerang Collaborations director Shrey Goel said the agency was looking to build VinFast’s profile as the brand expands in India.

“VinFast brings global EV expertise, innovative technology and a fresh perspective to India’s rapidly evolving electric mobility landscape. Through this mandate, our aim is to build strong brand visibility, create meaningful conversations and establish VinFast as a credible and aspirational EV brand in India.”

He added that the agency would focus on PR campaigns connecting the brand with consumers, media and the wider automotive ecosystem.

Velocity Fintrust vice president Vikas Bohra said the partnership with Boomerang Collaborations comes at a significant stage in VinFast’s India journey.

“VinFast brings global EV expertise, innovative technology and a fresh perspective to India’s rapidly evolving electric mobility landscape. Through this mandate, our aim is to build strong brand visibility, create meaningful conversations and establish VinFast as a credible and aspirational EV brand in India.”

The communication programme will draw on Boomerang Collaborations’ capabilities across PR, media relations, mainstream media advertising, digital communications, influencer marketing and event-led brand engagement.

For VinFast, the mandate is aimed at creating a consistent communication narrative as it builds its India story. For Boomerang Collaborations, meanwhile, the account adds another automotive brief to its growing portfolio of corporate and industry-focused communication mandates.