Ad Campaigns
BookMyShow kicks off a multi-media festive campaign #GoCelebrate!
Mumbai: BookMyShow announced the launch of its latest campaign, “#GoCelebrate.” The entertainment platform has curated a plethora of over 1,500 events across formats, including parties, music, comedy, activities, and much more, across multiple cities that consumers can choose from this Christmas and New Year’s Eve.
Conceptualised and executed by BookMyShow, the visually rich and language-agnostic 360° video campaign, led by digital and supported by social, cinema, radio, and OOH platforms, has been brought to life by Doozyarc Works. To amplify the campaign further, BookMyShow has brought Big Bang Social onboard to work as their influencer and content partner.
The campaign, released as a video film, begins with a young employee at her office, going about her day as per usual, surrounded by her colleagues glued to their laptops, getting up to bid a tired farewell to 2022. She then instantly gets teleported through the universe of BookMyShow to a whole new world of the holiday spirit and is thrilled to discover innumerable unique and diverse experiences to “#GoCelebrate” with her family, friends, by herself – in any and every way she chooses with a fitting experience for each scenario, courtesy BookMyShow. Wrapping up her year in style, she travels from one entertainment universe to the next, each being a completely different experience and vibe, creating unforgettable memories. Beautifully weaving in over 1500 choices that consumers have across nine categories, including parties, nature trails, amusement parks, live performances, and unique experiences, the film goes on to show how Indian entertainment enthusiasts can enjoy seamless, hassle-free experiences on BookMyShow as well as avail the best offers and discounts.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
