MAM
BookMyShow and GoNuts Partner to Elevate Celebrity Engagement Experience
GoNuts, a Mumbai based start-up that connects fans to their favourite celebrities via authentic & personalized video messages and experiences and BookMyShow, India’s leading entertainment destination, today announced their partnership to bring personalised celebrity video greetings for users across the country.
Under this partnership, key artists on GoNuts will be featured on BookMyShow, allowing users to engage with celebrities through both platforms. Users can request for varied messages ranging from birthday & anniversary wishes, festive greetings for the whole family to corporate videos for employee motivation and much more. This offering, in partnership with GoNuts, is an addition to BookMyShow’s wide range of unparalleled entertainment offerings, taking customer experience a notch higher.
GoNuts has a portfolio of over 500 celebrities across categories like films, television, sports and music, amongst others, available on its platform. This gives users a diverse range of celebrities to choose from to convey personalized messages to their loved ones. The platform has leading celebrities including Shaan, Shankar Mahadevan, Kailash Kher, Talat Aziz, Shibani Kashyap, Daboo Ratnani, Sivamani, Ankit Bathla, Shivin Narang, Jonty Rhodes, Lance Klusener, Ranveer Brar and Vicky Ratnani. Over 100 artists from this compelling catalogue will be available on BookMyShow.
Commenting on the association, Joji George, Co-Founder, GoNuts, said, “We are extremely delighted to partner with BookMyShow. Fandom is on the rise and social media has caused an explosive growth in online fan following of celebrities. However, this is limited to a one-way conversation with celebrities. GoNuts, the leaders personalised video messaging, brings fans and celebrities together to create magical once-in-a-lifetime experiences. This partnership further reinforces GoNuts’ commitment to being at the forefront of giving authentic and personalized experiences to customers and brands.”
Albert Almeida, COO – Live Entertainment, BookMyShow, said, “We are glad to partner with GoNuts to bring an exciting form of engagement for millions of our loyal customers. This initiative is a step forward in expanding our repertoire of offerings, bringing users closer to their favourite artists through personalised video shout outs and much more, making their special moments memorable.”
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
