Ad Campaigns
BookMyShow adopts ‘Prankvertising’ for its Birthday campaign reveal
Mumbai: The ‘Always On’ entertainment destination of the country, BookMyShow, has kicked up a storm for its birthday, creating moments of surprise and joy with the BookMyShow Birthday #HappyHour. Similar to the much-loved concept of a happy hour, the platform has curated a masaledar entertainment menu across categories including cinema, live entertainment and BookMyShow Stream, India’s largest home-grown Transaction-Video-On Demand (TVOD) streaming platform with unbelievable offers and attractive prices, promising a blockbuster entertainer week for its consumers.
India’s leading entertainment destination BookMyShow, launched a digital film unveiling its Birthday campaign to celebrate 16 years of the platform’s commitment to deliver unmatched entertainment experiences across various formats, categories and at scale. Breaking away from conventional marketing, the film embraces the innovative approach of ‘Prankvertising’, a creative activity that immediately captures the attention of audiences.
The film’s premise is based in the BookMyShow headquarters, where employees are engrossed in their daily work routine. At precisely 5 PM, everything changes and the narrative takes an unexpected turn. Utilizing staged actors and hidden cameras, the unsuspecting employees are taken on a thrilling journey of surprises. A mysterious brand podium with a message points them towards a button, setting off a series of delightful activities and surprises from the world of various entertainment categories offered by BookMyShow. The candid reactions of the employees are captured on camera, showcasing their sheer amazement and excitement, making the film truly engaging. The film culminates on this exciting note, inviting audiences across the country to join in, in BookMyShow’s entertainment-rich birthday celebrations with irresistible discounts during the #HappyHour and be rewarded with the choicest of marquee entertainment experiences across a wide range of options at never-seen-before prices.
A classic spin-off, of the idea of a happy hour, the BookMyShow Birthday #HappyHour campaign aims to fuel entertainment consumption further, in the spirit of celebration. The platform has left no stone unturned to ensure consumers receive the best of deals on all things they love, ranging from movies, getaways, music concerts and live performances, monsoon treks, plays, sports, in-house entertainment with BookMyShow Stream and much more, making the Happy Hour the most magical hour of the day between 5 August and 13, every day from 5 PM – 6 PM on BookMyShow.
Offering over 2000 spectacular entertainment experiences, some of the much-anticipated ones that audiences can choose from include MotoGP, Sunburn, Vir Das: Mind Fool Tour, the much-awaited NMACC’s theatrical – Westside Story, Symphony Orchestra, Shubh: Still Rollin India Tour and Sunidhi Chauhan’s concert, all films screening at Cinepolis and Miraj theatres, and the ultimate Stream Dream with titles such as Sisu, Shazam! Fury of the Gods, Fast X, Lost and Found, Asterix & Obelix, The Super Mario Bros. Movie, 65, Zack Snyder`s Justice League, John Wick: Chapter 3 – Parabellum, The Whale available at unbeatable prices!
The campaign will be amplified across various platforms across digital media, in-cinema advertising, social media and through BookMyShow’s owned channels.
Commenting on the occasion, BookMyShow marketing – head Dolly Davda said, “As we celebrate 16 years of enabling unparalleled entertainment experiences to millions, we are thrilled to unveil our Birthday #HappyHour campaign and open up the celebration to all our consumers that have stood by us through thick & thin. We are thrilled to offer exclusive offers on some of the most marquee and exciting experiences across cinemas, live entertainment and BookMyShow Stream in a move that has never been seen at this scale in the world of entertainment. With a full course entertainment menu and matchless offers, our #HappyHour is set to fuel the spirit of celebration, create unforgettable memories and deliver moments of surprise and joy with every experience for our cherished customers through what we know best – entertainment.”
The introduction of Happy Hour is a golden opportunity for customers to make unforgettable memories with their friends, families and everyone they wish to bring along! Customers can catch the latest blockbuster with their loved ones, laugh heartily with friends at a stand-up comedy show or witness the magic of live theatre together – all while getting an excellent deal on BookMyShow!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
