Ad Campaigns
Bonjour celebrates Rakshabandhan with a heartwarming campaign: #ThreadsofLove
Mumbai: Bonjour has launched a Rakshabandhan campaign #ThreadsofLove. This campaign is set to bring a unique and heartfelt touch to the traditional celebration of sibling bonds through the gift of cozy and stylish socks.
Rakshabandhan, a cherished festival symbolizing the bond of protection and affection with warmth and comfort among siblings. The #ThreadsofLove campaign aims to honour this special relationship by offering socks that are as comfortable and special as the love shared between siblings.
Bonjour has curated a special range of socks adorned with festive patterns and colours. Each pair is designed not only to offer exceptional comfort but also to symbolize the unique and unbreakable bond between brothers and sisters.
True to Bonjour’s commitment to quality, each pair of socks in the collection is crafted from premium materials to ensure maximum comfort and durability. This collection is all about making sure your sibling feels cherished and loved.
Commenting on this campaign, Bonjour managing director Raj K Jain said, “At Bonjour, we believe in celebrating the little moments of joy that make life special. Rakshabandhan is a wonderful occasion to honour the unique bond between siblings, and our campaign is designed to encapsulate that warmth and affection. We hope our collection will add a touch of comfort and happiness in every house on this beautiful festival.”
Bonjour’s collection includes a diverse range of styles catering to every sibling’s unique taste. With a keen eye for detail and superior craftsmanship, they ensure that each pair provides both luxurious comfort and lasting wear, making them the ideal gift for celebrating the special & long lasting bond between siblings.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
