Ad Campaigns
Bombay Shaving Company launches Razorpreneur 2.0: search for top creators
Mumbai: Bombay Shaving Company has officially launched Razorpreneur 2.0, the second edition of its popular initiative aimed at finding ‘India’s Smartest Creator’. Building on last year’s success, Razorpreneur 2.0 promises a more thrilling experience with an array of top industry leaders, including Tanmay Bhat, Sahiba Bali, Revant Himatsingka, and Shashank Mehta, joining as Razorgurus. BSC’s founder and CEO, Shantanu Deshpande, will also be part of the search for India’s most talented creators.
Razorpreneur 2.0 is not just a search for top talent; it is a movement designed to empower the spirit of entrepreneurship across India. Hosted on ‘The Barbershop with Shantanu’ podcast and platform, the initiative emphasises the importance of content creation and monetisation as key elements for entrepreneurial success. The 30-45 day online drive will feature rich, engaging content that inspires user-generated content (UGC) for the brand. Razorpreneur 2.0 will also reach college campuses and city streets to demonstrate the power of content creation through the Sensi Smart 3 razor and reward outstanding creators.
The launch event kicks off with a masterclass featuring insights from accomplished entrepreneurs and creators like Tanmay Bhat, Sahiba Bali, Shashank Mehta, and Revant Himatsingka. Hosted by Shantanu Deshpande, the session delves into the evolving creator economy and offers practical advice on monetising content, equipping participants with essential skills for entrepreneurial success.
To encourage active participation, a nationwide challenge has been announced via social media and ‘The Barbershop with Shantanu’. Creators are invited to showcase their skills by producing impactful content featuring the Sensi Smart 3 razors. Top performers will earn recognition from the Razorgurus and win valuable rewards.
Rewards for Top Creators:
– Annual contract as a creator for Bombay Shaving Company campaigns
– Mentorship by Shantanu and other Razorgurus
– Cash prizes for top-performing content
– Commission on razor sales
– Opportunity to feature in the grand finale on *The Barbershop with Shantanu*
Bombay Shaving Company CEO, Shantanu Deshpande said, “We are incredibly proud of the success of the inaugural season of Razorpreneur, with our creative take on ‘selling’. With the second edition this year, we are shifting our focus to the art of content creation, recognising it as a critical skill for today’s entrepreneurs. At Bombay Shaving Company, we have always embraced an entrepreneurial spirit, and this initiative is designed to enable and reward that very spirit of India’s Smartest Content Creator”
Bombay Shaving Company, CMO, Gauri Malhotra added, “This season, we’re shifting our focus towards the powerful intersection of content and entrepreneurship. The SENSI SMART 3 Razor will remain central to this journey, encouraging participants to craft content that not only engages but drives results. We’re excited to see the creativity and passion this will inspire, and we look forward to supporting the growth of India’s next wave of creators and entrepreneurs”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
