MAM
Bombay Dyeing and TOI urge India to #TakeBackSleep
MUMBAI: Bombay Dyeing, India’s most trusted brand in Home Décor along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep. Launched just before Diwali, #TakeBackSleep highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults have towards their sleep routines. Excessive use of screens, work and social stress, work life imbalance, unhealthy lifestyle habits etc. are leading causes of poor sleep habits. In a world where millennials glorify the ‘sleep less culture’, there is a pertinent need to educate and sensitize the generation about the need for adequate sleep.
Sleep deprivation and sleep related disorders have emerged key factors that are directly and indirectly leading to physical and mental health issues among the urban Indian population. As a parent or care-giver, one is very sensitive to sleep habits of their wards. Parents monitor the child’s screen time and their sleep routines. However, the same adult is careless about own sleep routines. Sometimes there is even a misplaced pride in sleeping less or being sleep deprived. The problem becomes more complex as there is a serious reservation, bordering shame, in talking about sleep disorders.
The multimedia campaign aims to make India realize the need for proper sleep habits, and not fall into a ‘sleep debt’. It will engage with the millennials across print, radio, digital and television. Through a series of short films, conversations, interviews anddebates, #TakeBackSleep is designed to educate, sensitize and showcase the need to adopt good sleep habits along with diet and fitness routines. The campaign dons an optimistic and sensitive tone as it presents relatable situations from daily lives of millennials when they have been neglecting sleep. The campaign is supported by a panel of sleep experts to share deep insights and advise on good sleep habits. Aninteractive Sleep Quiz has been designed keeping in mind the modern lifestyle habits. Using contemporary scenarios, this Sleep Quiz draws attention to triggers for sleep deprivation. Visit www.takebacksleep.org and take the Sleep Quiz.
Speaking about the campaign, Jeh Wadia, MD of Bombay Dyeing said, “For 140 years Bombay Dyeing has provided comfortable sheets, duvets, pillow cases, mattresses and pillows that have helped millions of Indians to have a sound sleep. As a market leader, I feel it is incumbent on Bombay Dyeing to make everyone realize the importance of 8 hours of sleep – 1/3rd of our lifetime. And by the way it is one of the longest and most consistent activity in our lifetime.Our internal research shows that millennials are sleep deprived due to variety of reasons. Bombay Dyeing presents #TakeBackSleep campaign, where we intend to educate the virtues of adequate and sound sleep. My biggest learning is that leading a fit lifestyle is not limited to working out, eating healthy and meditating, it is also about giving your body the rest. I choose to spend 1/3 of my lifetime with Bombay Dyeing, I hope and suggest you do too.”
Speaking about the initiative Dr.Aloke Banerjee, CEO-Retail,Bombay Dyeing said, “The statistics on sleep debt was quite astonishing and we knew that we could help make adifference. #TakeBackSleep is an endeavour towards building a fitter and healthier India,especially the urban Indian population. Keeping in mind our aim, we are glad to havepartnered with The Times of India to help extend the reach of our campaign across thenation.”
Excited about this initiative, Sanjeev Bhargava, Director, Brand TOI, said, “As India’s largest news media brand, it is our responsibility to enable a better India. However, in the relentless pursuit of growth and glory, the millennials often compromise on sleep hours. A positive mind and a healthy body are essential for a prosperous future. And, we cannot achieve that if majority of India is sleep deprived. We hear a lot of chatter around diet and fitness routines, but we rarely read about the need to rest and sleep well. Therefore, we are glad to partner with Bombay Dyeing for this campaign that rightly urges the ‘always-on’ generation to adopt good sleep habits, so that they rest well and are ready to soar higher echelons of success.”
A good night’s sleep is incredibly important for one’s health, but often that is not given the due importance. Today’s generation is always on the move, packing in more every day, stretching the work hours, socializing and hooked on the screens. There are reams of literature and content created every single day to educate on better nutrition, fitness regimes, workouts, stress management, weight loss and preventive health care. Yet, there is hardly any talk of better sleep management and the ill effects of sleep deprivation. Taking this conversation ahead, and reinstating the importance of good sleep habits, the initiative is geared to jolt people out of their neglectful sleep habits and urge them to re-think their sleep patterns and make good sleep habits a part of daily routine.
MAM
Worldwide Travel Insurance for Indian Travellers: How to Find a Plan Without Geographic Gaps in Your Protection
Travelling to more than one country can make insurance selection more complex, because a policy that looks broad at first may still leave certain destinations, transit points, or regions outside its scope. For Indian travellers, this can lead to gaps in cover during a medical emergency or travel disruption abroad.
Here’s a guide to understanding how worldwide coverage works, which plan types to review, and how to check for geographic exclusions before choosing a policy.
Why Geographic Coverage Matters in Travel Insurance
When travellers look for the best travel insurance, medical cover and premium often get early attention, but geographic scope matters just as much. A policy may appear broad while still limiting cover in certain countries, regions, or travel routes.
This can affect hospital access, emergency support, evacuation terms, and non-medical benefits. For Indian travellers visiting more than one destination, checking where the policy applies is an important way to avoid gaps in protection.
Types of Worldwide Travel Insurance Plans Available to Indians
Worldwide travel insurance may be available in different formats, and each one should be reviewed based on the route, trip pattern, and list of destinations.
Single-Trip Travel Insurance
This type of policy is generally chosen for one overseas journey with fixed departure and return dates. It may suit travellers visiting one country or more than one destination during the same trip. The policy still needs to be checked carefully to confirm whether every destination on the itinerary is covered during the full travel period.
Multi-Trip Annual Insurance
This type of plan may be suitable for travellers who visit different countries several times a year. It can be useful only when the policy’s covered regions match the countries included across those trips. Before choosing it, travellers should check trip duration limits, region-wise exclusions, and whether all intended destinations are covered under the annual plan.
Region-Specific Plans
Some policies are built for selected regions rather than for the whole world. These plans may be arranged by destination groups such as Asia, Europe, or broader international zones. They may be suitable in some cases, but they should be reviewed carefully if the journey includes stopovers, connecting countries, or travel beyond the listed region.
Comprehensive Worldwide Plans
These plans are usually reviewed by travellers who want broader international cover across multiple destinations. However, a plan described as worldwide may still have country-wise limits, separate terms for certain regions, or limits on healthcare access and emergency services. The wording should therefore be checked in detail before relying on the description alone.
Key Coverage Areas That Ensure Global Protection
A worldwide policy should be reviewed for the coverage points that matter when travel includes more than one country or a wider international route. These areas help show whether the plan is suitable for broader overseas travel and not limited to only a few listed destinations.
● Cover that applies to all countries listed in the itinerary, not only the main destination.
● Cover for transit stops and connecting countries that are part of the planned journey.
● Clear mention of excluded countries, restricted regions, or destinations not covered under the policy.
● Emergency medical and assistance support that remains available while travelling across different countries.
● Evacuation and repatriation terms that continue to apply during multi-country travel.
How to Check for Geographic Exclusions Before Buying
Geographic exclusions are often found in the detailed wording rather than in the headline promise of the plan. A careful review before purchase can help travellers understand whether the policy matches their travel route.
● Check the destination list in the policy schedule.
● Read whether excluded countries, sanctioned regions, or restricted zones are mentioned in the wording.
● Review whether transit stops and connecting destinations are mentioned as covered travel locations.
● Check if medical network access differs across countries even when the policy appears globally valid.
● Read whether adventure activities, cruises, or remote locations have separate geographic conditions.
● Review assistance and claim support terms to see if they apply equally across all covered destinations.
Conclusion
A travel insurance plan cannot be judged only by premium, destination label, or the word worldwide term alone. For Indian travellers, geographic scope needs close attention because exclusions and regional limits may affect how the policy works during the journey. A careful review of plan type, covered locations, medical support, and destination-specific terms may help reduce avoidable gaps.
