MAM
Bols renews deal with Aircel Chennai Open
MUMBAI: BOLS Kyndal, the premium brandy brand has renewed its deal with Aircel Chennai Open 2013 as an Official Partner. This will be the second year of Bols associating with the Aircel Chennai Open.
The 18th edition of the ATP World Tour event will be held from 31 December 2012 – 6 January, 2013 at the SDAT Stadium in Chennai. The tournament will see in action Indian and International players including Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka, who are among the top 20 players in the world.
As part of the association, Bols will host the official Player Party of the tournament.
Bols Kyndal MD Siddharth Banerji said, “We are elated to be associated with the most prestigious sporting event in the country ‘Aircel Chennai Open‘ for second year in the row. With participation from world class players, the tournament will ensure excitement & vibrancy from a wider audience. BOLS as a known brand in the region will strengthen its base & build upon it‘s connect with our connoisseurs.”
IMG Reliance COO Ashu Jindal said,” We are delighted to have a global brand like BOLS associating with Aircel Chennai Open 2013 as the Official Partner. This is the second year of our association and we are excited to have the brand back for another year. We are sure this is just the beginning of yet another successful partnership.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
