Ad Campaigns
Bollywood Celebrities join the bandwagon to create fun videos on the LIKE App
MUMBAI: LIKEApp, a popular short video platform with special effectsapp has recently announced its association with Bollywood celebrities and influencersfor itsDiwali Campaign. The star list includes the likes of Disha Patani, Sunny Leone, PrinceNarula along with wife Yuvika Chaudhary, DivyankaTripathi, Nia Sharma and Aditi Bhatia.
With Diwali just around the corner, celebrities are busy creating fun videos using the LIKE App, for their followers. With shoots already underway, these celebrities are leaving no stone unturned to curate innovative and engagag content for their followers, wishing them a Happy Diwali. From showing their moves to lip syncing songs and dialogues to being innovative while using the app’s special features like Music Magic and 4D magic; these celebrity videos promise to be fun and entertaining, thus encouraging their followers to try their hand at video creation. The app through this association is also looking to promote its special challenge#LIKE20Million that will be launching in the Diwali week.
Speaking on this occasion, Aaron Wei, Vice President, BIGO Technology shared, “We have always received an overwhelming response from our users in India. Our associations with some of the most liked personalities in the country is an attempt to encourage more people to become creative and share their passion and creative expression through the videos they create. We look forward to receiving a phenomenal response from the audience and join in the celebrations this Diwali season.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
