MAM
Bold Care hits the pleasure button, launches massager line
MUMBAI: India’s numero uno sexual wellness disruptor, Bold Care, is going full throttle into the pleasure lane. The Ranveer Singh-backed brand has launched a brand-new lineup of intimate massagers — five under its booming women’s vertical, Bloom by Bold Care, and two for men — in a move that repositions the massager not as a secret indulgence, but as a daily dose of joyful self-care.
The new drop isn’t just a product launch — it’s a cultural shft. Branded under the philosophy of “Big Pleasure,” Bold Care is flipping the script on self-pleasure from shame to self-empowerment.
Launched just five months ago, Bloom by Bold Care has clocked over 1.5 lakh orders across Amazon, Flipkart, Nykaa, Myntra, and its own D2C platform. It’s already 4x ahead of Bold Care’s initial growth curve — and what’s more, it’s profitable. That’s pleasure, powered by science.
The new line-up blends medical-grade silicone with sleek, ergonomic designs, long-lasting rechargeable batteries, and whisper-quiet tech. A 360-degree rotating head, a 365-day free replacement warranty (best-in-class, the brand claims), and affordable pricing give this range serious mass appeal. Products are available via Blinkit, Zepto, Swiggy Instamart, and leading e-tailers.
The woman’s pleasure-giver range is as follows:
* Rush (Rs 1,599): Compact bullet massager
* Tempt (Rs 1,799): Classic wand with powerful vibes
* Arouse (Rs 1,899): Dual-ended delight
* Rhythm (Rs 899): Full-body wand for everyday ease
* Sparkle (Rs 1,499): Travel-sized mini bullet
And men have two varieties in the Bold Care range to opt for, making the choice easier:
* Masterstroke Stroker (Rs 1,499): Textured grip stroker
* Stroke of Genius (Rs 1,899): Vibrating stroker with 10 custom modes
“It is time we start recognising personal pleasure as an essential part of our health. With this launch, we are not just introducing products — we are opening a new chapter in how India approaches intimacy,” says Bold Care co-fouunder & CEO Rajat Jadhav. “Massagers should no longer be hidden or stigmatised, but embraced as essential tools of self-care. At Bold Care and Bloom, we are not just responding to demand, we are leading a shift in culture.”
Since launching in July 2020, Bold Care has been rewriting the rulebook on men’s sexual health — offering science-backed treatments for erectile dysfunction (ED) and premature ejaculation (PE), alongside India’s fastest-growing condoms and lubes. Bloom extends that same science-meets-sensibility playbook to women’s health, tackling root-cause issues from PCOS to menopause.
Massagers are no longer hush-hush. With this bold new range, Bold Care is inviting Indians to indulge in their own pleasure – guilt-free.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
