Digital
Bold Care hacks the ultimate bro code with BH.ai chatbot
Mumbai: Breaking barriers in men’s wellness, Bold Care launched their proprietary chatbot BH.ai – aapka bada bhai. It is an intuitive AI chatbot with a heart of gold and one that follows the ultimate bro code. Aptly named to embody the spirit of brotherhood, BH.ai isn’t just a chatbot; it’s your digital buddy, fluently conversant in Indian languages, especially Hindi, and always ready to lend an empathetic ear. Designed to foster open, judgment-free conversations, it offers an unparalleled, personalised experience. It blends modern day wit with age-old wisdom, feeling like a chat with your closest friend—someone who listens, contemplates, and offers impactful solutions with absolute discretion.
To celebrate the launch, Bold Care’s co-founder Rahul Krishnan brought a playful twist with an innovative campaign on X (formerly Twitter). Users were invited to engage in intriguing conversations with BH.ai and share screenshots of the chatbot’s responses. With a prize pool of Rs 50,000, daily winners were awarded Rs 10,000 for their creativity and humor in their exchanges with BH.ai.
In addition, Bold Care teamed up with influencer Bhavesh Manglani to create a compelling awareness video. The video captures Manglani having a candid wellness chat with BH.ai, accompanied by his father’s heartwarming advice. This blend of tech-savvy innovation and generational wisdom beautifully encapsulates Bold Care’s vision of creating an environment where men feel comfortable seeking and sharing guidance.
Bold Care co-founder Rahul Krishnan said, “When you put your arm across your buddy’s shoulder and say, ‘Bhai hu tera, khul ke baat kar!’, this one statement means, ‘I’m here for you, bro!’ Just pour all your questions, concerns, and doubts to me, and I’ll dish out answers that help. Our goal through this was to redefine wellness support by making technology relatable, fun, and profoundly human. Men’s health has long been a taboo, and we wanted to change the narrative. BH.ai is our way of saying, ‘It’s okay to talk.’ On International Men’s Day and beyond, we’re empowering men with a confidant they can trust. BH.ai is not just AI—it’s bhai: your brother, your buddy, your safe space. So, to all the brothers out there, it’s time to stop bottling things up. BH.ai is here, ready to talk. Ready to listen. Ready to make wellness a team effort.”
help us improve BHai, ask interesting questions, win 50k!
okay everyone, presenting BHai – aapka bada bhai
you can access BHai here – https://t.co/HWy3WUV5s3
we made a chatbot for all our bhais to have any kind of conversations in a safe, comfortable space
– talk to your bada…
— Rahul Krishnan (@oneandonlyrk) November 19, 2024
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
