Digital
Bold Care hacks the ultimate bro code with BH.ai chatbot
Mumbai: Breaking barriers in men’s wellness, Bold Care launched their proprietary chatbot BH.ai – aapka bada bhai. It is an intuitive AI chatbot with a heart of gold and one that follows the ultimate bro code. Aptly named to embody the spirit of brotherhood, BH.ai isn’t just a chatbot; it’s your digital buddy, fluently conversant in Indian languages, especially Hindi, and always ready to lend an empathetic ear. Designed to foster open, judgment-free conversations, it offers an unparalleled, personalised experience. It blends modern day wit with age-old wisdom, feeling like a chat with your closest friend—someone who listens, contemplates, and offers impactful solutions with absolute discretion.
To celebrate the launch, Bold Care’s co-founder Rahul Krishnan brought a playful twist with an innovative campaign on X (formerly Twitter). Users were invited to engage in intriguing conversations with BH.ai and share screenshots of the chatbot’s responses. With a prize pool of Rs 50,000, daily winners were awarded Rs 10,000 for their creativity and humor in their exchanges with BH.ai.
In addition, Bold Care teamed up with influencer Bhavesh Manglani to create a compelling awareness video. The video captures Manglani having a candid wellness chat with BH.ai, accompanied by his father’s heartwarming advice. This blend of tech-savvy innovation and generational wisdom beautifully encapsulates Bold Care’s vision of creating an environment where men feel comfortable seeking and sharing guidance.
Bold Care co-founder Rahul Krishnan said, “When you put your arm across your buddy’s shoulder and say, ‘Bhai hu tera, khul ke baat kar!’, this one statement means, ‘I’m here for you, bro!’ Just pour all your questions, concerns, and doubts to me, and I’ll dish out answers that help. Our goal through this was to redefine wellness support by making technology relatable, fun, and profoundly human. Men’s health has long been a taboo, and we wanted to change the narrative. BH.ai is our way of saying, ‘It’s okay to talk.’ On International Men’s Day and beyond, we’re empowering men with a confidant they can trust. BH.ai is not just AI—it’s bhai: your brother, your buddy, your safe space. So, to all the brothers out there, it’s time to stop bottling things up. BH.ai is here, ready to talk. Ready to listen. Ready to make wellness a team effort.”
help us improve BHai, ask interesting questions, win 50k!
okay everyone, presenting BHai – aapka bada bhai
you can access BHai here – https://t.co/HWy3WUV5s3
we made a chatbot for all our bhais to have any kind of conversations in a safe, comfortable space
– talk to your bada…
— Rahul Krishnan (@oneandonlyrk) November 19, 2024
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
