Ad Campaigns
Bolas Agro launches their new ad campaign ‘Ishte Na’
Mumbai: Bolas Agro Pvt Ltd., a premium dry fruits and nuts company in Karnataka recently inaugurated their 20 retail stores in the vibrant city of Bengaluru. As part of their strategic expansion in Karnataka, Bolas Agro came up with a visionary marketing approach, encapsulated by the ingenious campaign ‘Ishte Na,’ which has undoubtedly struck a chord with the masses. The campaign was strategically sketched out with a blend of traditional and digital media by adopting TVC’s, Print Media, Hoardings, Radio, Youtube and Influencer Marketing. The influencer marketing featured well-known social media influencers like Aiyyo Shraddha and Danish Sait to help convey the campaign’s key messages to the Bengaluru audience.
On 1 July, Bolas unveiled their inaugural advertising campaign, ‘Ishte Na,’ across a multitude of platforms, effectively integrating both traditional and cutting-edge media. This campaign has truly showcased the brand’s ability to adapt and thrive in the ever-evolving landscape of marketing. The blend of classic and contemporary marketing strategies for ‘Ishte Na’ campaign literally translates to ‘’Only that much?’’ which educates the public about the factory price advantage available at all their stores. The core objective of the campaign emphasizes the significance of nutrition across all age groups, now conveniently accessible at factory prices. In this way, they reached out to all generations effectively becoming the first brand in the dry fruits and nuts segment to embrace both traditional and modern media channels.
Speaking on the success of the campaign, Bolas Agro Pvt. Ltd. director Bola Rahul said, ‘Marking a presence in Bengaluru was our dream. We wanted to provide nutrition at an affordable price. With this objective in mind, we launched the ‘Ishte Na’ campaign, which represented a new phase in our expansion efforts. We wanted to evolve in terms of our approach while keeping the old legacy alive. ‘Ishte Na’ is delivering what we aim to communicate with our consumers. The response received so far for the campaign is positive with unexpected amazing results. At Bolas, we strongly believe in holding on and taking the old legacy forward while acknowledging the importance of evolving according to the landscape of the audience and we are grateful to the whole team and the influencers for showcasing the voice of Bolas in the right tone.’
Fuelled by their commitment to consumers’ wellbeing, Bolas is making remarkable strides with their immensely successful campaign. Bolas proudly presents a wide array of meticulously researched nuts, each offering distinct and validated health benefits. With the launch of their retail outlets and ‘Ishte Na’ campaign, Bolas is dedicated to enlightening customers about the advantages of integrating a diverse range of nut varieties into their dietary routines. By equipping customers with valuable knowledge, Bolas aims to empower them in making educated decisions about their nutritional choices, thereby fostering their holistic well-being.
Bolas Agro’s extensive range of products encompasses Almonds, Pistachios, Walnuts, Cashews, Raisins, Dates, Anjeer, Apricots, Hazelnuts, Brazil Nuts, Berries, Honey, Edible Oil, as well as a delightful assortment of sweets and cookies.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
