MAM
BOD Consulting onboards Dr PV Ramana Murthy as an expert advisor
Mumbai: BOD Consulting, one of the leading strategy and design consulting firms, has onboarded Dr PV Ramana Murthy to its team. Dr Murthy, a seasoned HR practitioner, distinguished lawyer, and bestselling author brings over three and a half decades of experience and expertise to BODHI, its knowledge collective.
BODHI boasts of experts from around the globe, each with niche specializations and decades of rich experience. BOD Consulting collaborates closely with these expert advisors to conduct knowledge-sharing sessions and deliver value to its clients.
As a renowned leader in his field, Dr Murthy has held pivotal roles across prestigious Fortune 500 and global companies, including EVP at Indian Hotels Company Ltd (IHCL) and executive director of human resources at The Coca-Cola Company (TCCC), and has global exposure across Asia, Europe, and the USA.
Dr Murthy’s diverse background uniquely equips him to counsel clients on various challenges and opportunities in organizational development. His expertise extends beyond conventional HR functions, encompassing leadership development, culture enhancement, and talent management. His guidance will be pivotal in assisting clients to cultivate resilient and future-ready institutions.
“I am delighted to welcome Dr. PV Ramana Murthy as an Expert Advisor at BOD. Dr. Murthy’s wealth of experience and innovative approach to problem solving will bring fresh perspective to the cultural transformation initiatives, for both our clients and employees. We are eagerly looking forward to the transformative impact Dr Murthy will have on BOD’s fast-paced journey ahead.” said BODHI chairman and BOD Consulting senior partner Mukesh Mathur.
The knowledge collective of BOD Consulting also includes Dr Ajay Kohli, Anil Kejriwal, Bhaskar Pramanik, Manoj Agarwal, J Suresh, Thomas Varghese, and Dr Raman Kumar. Together, they form a formidable team of strategic thinkers dedicated to helping BOD Consulting’s clients build organisations they are truly proud of.
Brands
AI becomes key tool for Indian travellers, Agoda report finds
68 per cent plan to use AI for trips as 33 per cent already rely on it.
MUMBAI: Holiday planning is getting a software upgrade less “Where should we go?” and more “What does the algorithm say?” Indian travellers are increasingly turning to artificial intelligence to map their journeys, with new data from Agoda’s 2026 Travel Outlook Report suggesting that AI is fast becoming central to how trips are imagined, planned and booked.
While 33 per cent of respondents said they already use AI tools for travel planning, a far larger 68 per cent indicated they are likely to rely on it for their next trip pointing to a sharp acceleration in adoption in a market already comfortable with digital-first travel.
What travellers want from AI, however, goes well beyond basic search. The report shows 38 per cent are looking for recommendations on local attractions and activities, while 37 per cent expect personalised itineraries. Destination discovery remains a key use case at 29 per cent, with dining suggestions (23 per cent) and budget management (22 per cent) also emerging as practical applications.
The shift reflects a broader change in expectations AI is no longer a novelty but a planning companion expected to work across every stage of the journey, from inspiration to execution.
Trust levels appear to be keeping pace. Nearly 88 per cent of respondents said they either trust or feel neutral about AI-generated recommendations, including 53 per cent who expressed clear confidence. This builds on earlier trends, with Agoda’s 2025 survey showing nine in ten Indian travellers already using apps to book travel suggesting AI adoption is more evolution than disruption.
The company has been testing this appetite through initiatives such as its 2025 AI-powered Vacation Planner campaign, which generated customised itineraries and visuals based on user inputs, delivered with a layer of celebrity-led engagement.
For platforms like Agoda, which aggregates more than 6 million properties, over 130,000 flight routes and 300,000 travel activities, AI offers a way to navigate scale without overwhelming users turning abundance into relevance.
As AI continues to embed itself into everyday decision-making, India is emerging as a market where travel planning is not just going digital, but decisively intelligent.
