Ad Campaigns
BOBCARD Ltd unveils #AurKyaChahiye campaign
Mumbai: BOBCARD Ltd (formerly known as BOB Financial Solutions Limited), a leading subsidiary of Bank of Baroda, unveils #AurKyaChahiye campaign, showcasing the smooth integration of RuPay BOBCARD with UPI, enhancing customer experience and providing unparalleled convenience for everyday digital transactions and instant access to credit.
The campaign aims to raise awareness among consumers about the game-changing capabilities of RuPay BOBCARD on the UPI platform, enabling users to access their credit cards with unprecedented ease. Through a humorous yet relatable narrative featuring an auto-rickshaw driver and a passenger, the campaign illustrates the benefits of linking credit cards to UPI, emphasizing convenience and innovation in digital payments.
In a bustling railway station setting, the campaign’s protagonist, an auto-rickshaw driver, witnesses the frustration caused by traditional payment methods. However, the mood shifts when he introduces the simplicity of UPI-linked credit cards to the passenger. The subsequent scenes showcase the passenger seamlessly using the service with a tagline “Galat time mein out of balance mat ho jaye, Aaj hi UPI pe RuPay BOBCARD apnaye #AurKyaChahiye”, ultimately empowering her with the ability to transact without worrying about running out of cash or balance even for small ticket size payments.
BOBCARD Ltd deputy managing director Ravindra Rai M, commented on the launch, stating, “In recent years, UPI payments have experienced significant growth, yet credit card users have been deprived of the advantages of UPI transactions. The recent integration of RuPay credit cards onto the UPI platform by RBI and NPCI has effectively filled this void. BOBCARD stands out as an early adopter of this regulatory initiative, ensuring our customers never worry about running out of funds, even for small day-to-day transactions, with unparalleled ease and speed.”
He continued, “From corner Kirana shops to large supermarkets, UPI payments have become a favorite among all. They’re fast, effortless, and eliminate the need for cash – making them the ideal choice for your busy lifestyle. With the introduction of RuPay Credit Cards on the UPI platform, consumers now enjoy enhanced convenience and instant credit availability that led to greater customer satisfaction. Our #AurKyaChahiye campaign strives to educate users about the perks of UPI-linked credit cards through real-life scenarios portrayed in a series of digital films. This initiative seeks to accelerate the adoption of digital payments, supporting our vision of a cashless economy.”
The campaign targets the Indian smartphone users to guide them on the ease of using credit card on UPI through various use cases where credit card can be used instead of cash or any other payment mode for quick and hassle-free transactions.
“In our journey of transformation, we wanted every experience with BOBCARD to be reimagined like never before. The ability to scan and pay through UPI with your RuPay BOBCARD is one such step to forge meaningful connections with our audience and stay ahead of the curve. So, it was a strategic move to communicate about this revolutionary feature in the modern Indian banking system, in the language that most Indians emotionally associate with – Bollywood. We reimagined and recreated some iconic scenes from the B-Town to drive ‘Top of the mind’ recall and reaffirm our commitment to stay relevant”, said Liqvd Asia creative services head Sunil Gangras.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
