MAM
Bobby Kuramdas joins Prime Developments as AVP to steer sales with service-first flair
MUMBAI: Prime Developments has brought a new player to the frontlines of its sales and strategy game. Bobby Kuramdas, a seasoned hand in both real estate and service-led industries, has been named assistant vice president, sales & strategy, at the Delhi-NCR based real estate firm.
Kuramdas enters the role with nearly two decades of experience, having cut his teeth at high-profile brands like Kingfisher Airlines and Krisumi Corporation. Known for marrying hospitality with housing, Kuramdas has built a reputation for trust-driven sales, team leadership, and customer-centric thinking.
“It’s a privilege to join an organisation that places such high value on design, detail, and the customer experience. Throughout my career, I’ve believed that great sales outcomes are the result of authentic service and a culture of trust—values that are clearly embedded here. My focus will be to build on these foundations and contribute meaningfully to the brand’s journey of creating distinctive spaces that reflect both aspiration and responsibility. I look forward to supporting the team in delivering on the brand’s promise and enhancing its standing in the real estate landscape”, Kuramdas said.
From building strong partnerships to refining the sales funnel, Kuramdas will play a pivotal role in shaping the brand’s next growth curve. His appointment aligns with Prime’s ambition to redefine what homebuyers in Delhi NCR can expect—beyond luxury, towards memorable ownership experiences.
“We are delighted to welcome Bobby to our leadership team. His deep understanding of hospitality-driven real estate and commitment to elevating customer experience make him a valuable asset to our organization. As we move into the next chapter of our growth, his presence will strengthen our ability to deliver homes that not only meet but exceed expectations”, said Prime Developments founder & director Raghav Malhotra.
Kuramdas’ appointment signals Prime’s continued belief in design-led thinking and service-oriented growth. As the company charts new ground, it appears set on delivering more than just homes—it’s preparing buyers to, as the brand puts it, ‘Expect More’.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
