Ad Campaigns
Bobby Deol tests new Seltos with Kia Connect in the teaser
Mumbai: Kia, a premium carmaker, has rolled out a new campaign ‘Tech is now Badass’ for the New Seltos powered with Kia Connect. This campaign spotlights Seltos’ technological prowess, it’s thrilling performance and commanding on-road presence. Starring Bollywood actor Bobby Deol embodying the ‘Badass’ persona, the campaign epitomizes the Seltos, appealing to discerning customers who crave distinctly unconventional & tech-driven mobility experiences. Packed with connected technology, formidable performance, and premium features, this collaboration makes Seltos stand out as the smartest choice for those who dare to be different.
Kia India’s collaboration with Bobby Deol marks a bold new chapter in the carmaker’s journey, promising consumers an unmatched experience that blends performance with style and technology.
The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.
Both Seltos and Lord Bobby will be seen mirroring each other’s style, boldness, and charisma in the main film, making this collaboration truly electrifying.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
