Brands
boAt ropes in Jemimah Rodrigues as its newest brand ambassador
Mumbai: boAt has announced Jemimah Rodrigues as its newest brand ambassador. She becomes the first female sportsperson to be signed by any brand in the category, joining the esteemed group of celebrities such as Kiara Advani, Rashmika Mandanna, and cricket stars like Hardik Pandya, KL Rahul, and Shreyas Iyer.
Like every boAthead, Rodrigues personifies the spirit of “Do What Floats Your boAt,” which goes beyond her professional career. She is also a guitarist, musician, entertainer, and content creator, exemplifying the brand’s purpose.
To showcase Rodrigues’s versatility and talent, boAt released a comical video where the brand seeks the perfect boAthead through Sima Taparia from the popular show “Indian Matchmaking.” Bani J and Shreyas Iyer, who have been closely associated with the brand, present their criteria to Sima Aunty, who believes finding someone with such a wide range of qualities is impossible.
In her distinctive way, she urges them to be open to compromise and sets out to find the ideal match. Ultimately, she discovers the perfect Jem, who meets all the criteria, leaving everyone, including Sima Taparia herself, in awe. This entertaining video introduces us to the latest boAthead.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
