MAM
boAt partners with Warner Bros. Consumer Products & DC
Mumbai: boAt has unveiled new DC-themed designs across boAt’s top selling accessories in collaboration with Warner Bros. This new collection combines the epic characters Batman, Superman, and Wonder Woman with boAt’s superior technology. The new collaboration will give the Indian market a way to be closer to the massive DC Multiverse for the first time. The collection and its offerings have been carefully curated and thoughtfully designed to synergize with all the characters and their unique attributes. The iconic association is an outcome of extremely similar audiences of DC and boAt, who are on the lookout for powerful and inspiring consumer durables; the ones who adorn an individual style and seek perfection in every move they make.
The collaboration between the powerhouse brands includes the following: boAt Rockerz 450 headphones in Krypton Blue (Superman), boAt Stone 190 portable speaker in Amazonian Red (Wonder Woman), and boAt Airdopes 131 earbuds in Knight Black (Batman).
Speaking on this, boAt co-founder and CMO Aman Gupta said, “I feel extremely excited to announce our partnership with Warner Bros. Consumer Products and reveal our DC-themed boAt audio wear. DC Super Heroes are some of the most loved and watched characters across several age groups. We feel our boAthead community would really appreciate this truly unique collection.”
Sharing his thoughts on the partnership, Warner Bros. Discovery India Southeast Asia & Korea head of consumers advertising and partnerships Vikram Sharma said, “We always endeavor to bring our iconic characters to fans through fun and engaging collaborations and we know the association with boAt will give DC fans in India an opportunity to bring the imagination of the DC Multiverse into their lives. We are sure they will enjoy this exclusive range.”
The DC themed collection will be available on boat-lifestyle.com starting 18 June, 12 pm.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
