Ad Campaigns
boAt gets musicians to endorse its Hi-Res Ldac-tech-based ear buds
MUMBAI: When you are in the audio wearables business and want to showcase your new technology and new devices, you would not do better than having musicians and artistes to kind of try out your products and endorse them in a way.
Just like boAt has done for its campaign for lossless digital audio codec (Ldac)-technology-based innovative products – the Nirvana Ion ANC Pro and Airdopes 800 HiDef—designed to deliver an unparalleled audio experience for music lovers. Ldac actually works by transforming how music sounds.
The campaign features rapper Yung Raja, hip-hop producer Sez on the Beat, Grammy-nominated vocalist Shilpa Rao, and legendary fusion band Indian Ocean. These creative icons bring their musical genius to life, demonstrating how Ldac enhances their artistic process and delivers an immersive listening experience for their fans.
* Yung Raja (Rapper): Fusing Tamil and English, Yung Raja is a voice for today’s dynamic, youthful audience, and his unique sound reflects the power of Ldac to bring diverse music genres to life.
* Sez on the Beat (Music producer): A pioneer in India’s burgeoning hip-hop scene, Sez embodies cutting-edge sound innovation, showcasing Ldac’s ability to capture every beat and sound detail.
* Shilpa Rao (Musician): With her emotive, versatile voice, Shilpa Rao’s partnership with boAt reflects her commitment to bridging traditional and contemporary music, offering her audience an audio experience like never before.
* Indian Ocean (Fusion band): Known for their eclectic fusion of sounds, Indian Ocean pioneers a musical journey that resonates across generations. Their collaboration with boAt highlights how Ldac technology elevates their music to new heights of precision and clarity.
The campaign aims to establish the Ldac technology as a game-changer in audio quality, providing crystal-clear, high-resolution sound over Bluetooth. Through this initiative, boAt is seeking to strengthen its brand image as a leader in technological innovation, while connecting with passionate music enthusiasts who crave authentic, studio-quality sound. The Ldac technology, a breakthrough high-resolution audio codec, ensures that every detail of a track is preserved, making it ideal for audiophiles and music creators alike.
Said a boAt spokesperson: “The partnership with these iconic artists underscores boAt’s commitment to artistic authenticity and technological advancement, offering listeners an unrivalled audio experience, whether they’re in the studio or simply enjoying music at home. This collaboration aims to inspire listeners to experience music in its purest form—immersive, precise, and powerful.”
boAt’s new products – Nirvana Ion ANC Pro and Airdopes 800 HiDef.- have a stunning design with cutting-edge features, bold colours, and exceptional sound. Airdopes 800 HiDef earbuds are available in graphite grey and sterling silver, offering a stylish and modern look. Nirvana Ion ANC Pro: Available in three premium colours: blazing comet, northern lights, and rose quartz, these noise-cancelling TWS bring superior sound and elegance to every listening experience.
Both the Airdopes 800 HiDef and Nirvana Ion ANC Pro are available now at an introductory price of Rs 2,299 and Rs 2,499, respectively. Customers can purchase these innovative products through multiple channels, including boAt-lifestyle.com, Flipkart, Amazon, Myntra, quick-commerce platforms, and select offline stores.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
