MAM
boAt audio ranked No.1 in India in the earwear category
MUMBAI: boAt audio has been ranked as the leading brand in the earwear segment, as per the latest market data released by leading IT market research and advisory firm International Data Corporation (IDC).
In 2019 boAt audio was the leading brand with a 27.3% market share in the earwear category. The overall ‘Earwear’ grew multi-fold with 443.6% during 2019, making it one of the fastest-growing consumer electronics categories in the country as per the recent data released by IDC's Worldwide Quarterly Wearable Device Tracker 4Q19 release. Accounting for most shipment volumes, the earwear category grew five-fold shipping 8.5 million units. Multiple distribution partnerships with the leading e-commerce and retail channels, affordable pricing, and significant investment in marketing, has helped boAt gain market share in this category.
boAt is challenging the status quo in a sector dominated by established global brands. It has ramped up quickly in a short span of just over three years, through its core high-quality audio product line of smart, efficient, stylish and durable products. It has already created a community of over 2 million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement. The brand sells 8,000 to 10,000 units every day.
On the recognition, Aman Gupta, Co-founder, boAt audio said, ‘We are overwhelmed and humbled at the same time. This recognition is a testament to our irrevocable decree of commitment to offer aesthetically & ergonomically designed future-ready products at a fitting price point in a competitive environment.”
boAt products are available across all major online marketplaces including Amazon, Flipkart, Paytm, Myntra and is also present in 5,000 modern and general trade stores across India.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
