MAM
boAt and Zepto join forces delivering music and fun in just 10 minutes!
Mumbai: boAt, an audio and wearable brand, and Zepto, India’s fastest-growing consumer internet company, have partnered to redefine the way consumers access quality audio and entertainment. This dynamic collaboration aims to deliver unparalleled audio experiences right to your doorstep in 10 minutes. By combining boAt’s expertise in crafting exceptional audio products with Zepto’s unparalleled speed of delivery, the partnership promises to revolutionize the way people enjoy music, movies, podcasts and more. Whether you’re hosting a spontaneous get-together, diving into a captivating podcast, or binge-watching your favourite series, boAt and Zepto ensure the perfect audio companion is just a few taps away.
To celebrate the partnership, boAt and Zepto have created a whimsical and humorous film featuring iconic pop culture doppelgängers. These characters are interestingly depicted sitting in a boat, being pulled around the city by a Zepto delivery partner. The film is a compilation of organic, entertaining interactions between these characters, with periodic zoom-outs revealing the Zepto rider’s tireless efforts. It culminates with a message emphasizing the campaign’s promise: Delivering the Best of Music and Entertainment in just 10 Minutes, Powered by boAt and Zepto.
Complementing the film, X saw a “BoatOnRoads” trending at No. 1 along with a series of outdoor billboards that resonate with current pop culture. These billboards address everyday scenarios with a humorous twist, highlighting boAt’s features as solutions. These creative billboards will capture attention and drive home the convenience and excitement of this partnership.
“Partnering with Zepto is a natural fit for boAt,” said boAt spokesperson. “We share a common goal of delighting customers with innovation and convenience. By offering boAt’s incredible audio products on the quick commerce platform, we’re bringing joy and entertainment to people’s lives in just 10 minutes.”
Zepto chief brand officer Chandan Mendiratta added, “This collaboration with boAt aligns perfectly with our mission to bring the best products to our customers in the quickest possible time. We are excited to combine our delivery speed with boAt’s superior audio quality, creating a seamless and delightful experience for our users.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
