Brands
boAt and myG partner with AMMA to celebrate Mollywood spirit
Mumbai: boAt consumer electronics brand, and myG, a premier electronics retail chain 100 showrooms across Kerala, joined hands with the Association of Malayalam Movie Artists (AMMA) for their recent general body meeting held in Kochi over the weekend.
The event marked the re-election of veteran actor and Padma Bhushan recipient Mohanlal as AMMA president for a remarkable third consecutive term. Additionally, the meeting saw the introduction of new office bearers, including Siddique as the new general secretary, Jagadish and Jayan Cherthala as vice presidents, and Unni Mukundan as the new treasurer.
Beyond celebrating AMMA’s achievements, the event emphasized the ongoing commitment of boAt and myG towards Kerala’s entertainment and film industry. This collaboration signifies their dedication to fostering cultural and technological advancements within the state of Kerala. By partnering with AMMA, boAt and myG reiterate their support for local talent and initiatives that propel the growth of the prestigious Malayalam film industry.
“We at boAt and myG are incredibly proud to partner with AMMA,” said boAt spokesperson. “The Malayalam film industry is a powerhouse of talent and creativity, and we are committed to supporting its growth and celebrating its achievements.”
A myG spokesperson added, “myG has been an active partner for all AMMA events, and the support we have received from the fraternity is truly commendable. We value our association with AMMA and look forward to continuing this collaborative journey, fostering strong relationships and contributing to the success of future events”.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
