MAM
BNI Greater Surat’s BNI Business Conclave 2024 drew 10,000 entrepreneurs
Mumbai: More than 10,000 entrepreneurs from 79 plus cities participated in BNI Business Conclave 2024, the flagship event of BNI Greater Surat from 2 to 4 February. BNI Greater Surat is part of Business Network International (BNI), the world’s largest business referral organisation.
The BNI Business Conclave 2024 brought together the titans of industry, innovative entrepreneurs, and visionary leaders for a transformative experience. The conclave got underway with a mega textile business meet and a workshop on the travel industry at The Amore in Surat. The opening ceremony, exhibition, one-to-one conclaves, and product launches took place at the Sarsana International Exhibition and Convention Centre.
Bollywood actor Boman Irani was the keynote speaker on 3 February. Eminent speakers and successful entrepreneurs shared their unique insights and techniques with the participants during the master classes organized as a part of the conclave.
The BNI Business Conclave reflects BNI Greater Surat’s commitment to building impactful platforms that can drive economic growth and usher in positive change. The Conclave also aimed at creating a dynamic space for entrepreneurs from the textile and travel sectors to collaborate, exchange ideas, and explore new business opportunities.
With more than 220 exhibitors showcasing their products and services, and over 10,000 participants from all over the country, the BNI Business Conclave 2024 was the biggest business event of its kind in Surat.
Steam House India Pvt Ltd was the title sponsor of BNI Business Conclave 2024, and it was organised in association with Avimee Herbal Pvt Ltd.
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
