MAM
BMS reveals how India consumed entertainment in 2018
MUMBAI: BookMyShow has revealed how India consumed out-of-home entertainment from its platform in 2018 in a latest report.
BookMyShow CEO and founder Ashish Hemrajani said, “As the year comes to a close, thank you to all our users for choosing BookMyShow. #BestOf2018 is a true reflection of the amazing year that 2018 has been! India’s entertainment landscape is going through a radical change and BookMyShow is playing its part in this transformation, by providing an unparalleled experience. 2018 has witnessed great demand for both movies and live events.”
As per the reveals, Hindi movies followed by Telugu and English were the most watched via the platform. Out of 1780 films, across languages, that BookMyShow hosted this year, Rajinikanth and Akshay Kumar starrer 2.0 became the highest grossing film on the platform, selling 16 tickets per second, followed by Sanjay Leela Bhansali’s magnum opus Padmaavat. It was also the highest grossing Hindi film.
Bengaluru became the leading city in terms of total number of movie tickets bought. Sunday afternoon was the most preferred show time and drama was the most popular genre followed by action, thriller and romantic comedy.
The report also mentions, “In 2018, regional cinema saw a remarkable increase, contributing 45 per cent to the total number of tickets sold on BookMyShow. Tamil and Telugu films together formed 73 per cent of the total number of tickets sold for regional films fuelled by the release of movies like 2.0, Sarkar and Geetha Govindam and Rangasthalam, amongst others.”
Apart from the movies, the people also opted for a lot of live entertainment. The live-entertainment listings registered a growth of about 20 per cent this year as compared to 2017. “This year, the India debut of Disney’s Aladdin and Cirque du Soleil’s latest spectacle BAZZAR marked a new high in the entertainment experience of BookMyShow’s users,” reads the report.
City-wise, Mumbai opted for plays while Delhi went out for food and historical monuments. Bangalore and Hyderabad attended the maximum number of stand-up gigs.
“In 2018, users preferred BookMyShow to book their spots at the Indian Premiere League leading to packed stadiums along with Pro Kabbadi League that experienced high demand in cities like Pune, Patna, and Ahmedabad,” the report claims.
MAM
Raymond Lifestyle appoints Kalpana Singh as CMO
20-year HUL veteran to lead marketing and brand growth from 5 March 2026.
MUMBAI: Raymond Lifestyle just stitched a marketing masterstroke because when your profits are feeling the pinch, you bring in someone who knows how to make brands irresistible. Raymond Lifestyle Limited has appointed Kalpana Singh as chief marketing officer (CMO), effective 5 March 2026. She will report to the CEO and join the senior management team, leading marketing strategy, brand development and customer engagement across the company’s fashion and lifestyle portfolio.
Singh brings 20 years of experience in brand building, consumer insights and category strategy, largely from Hindustan Unilever Limited (HUL). Most recently she served as marketing director at HUL, driving integrated campaigns to strengthen brand positioning and customer engagement. Her earlier roles at HUL included Personal Care Business Group Director for the Middle East, Turkey and North Africa region, and Brand Development Director for the Middle East, North Africa, Russia and Turkey. She holds a Master of Arts in Sociology from Jawaharlal Nehru University.
The appointment arrives as Raymond Lifestyle navigates a challenging quarter. Consolidated net profit fell 33 per cent year-on-year to Rs 42.86 crore in Q3 FY26 (from Rs 64 crore in Q3 FY25) and dropped 44 per cent sequentially from Rs 75 crore in Q2 FY26. The company cited headwinds in its international business, particularly garmenting and B2B exports, due to higher US tariffs causing deferred orders and margin pressure.
The company is focusing on brand repositioning, innovation in marketing and deeper consumer connections to support growth in India’s fashion and lifestyle market.
In an industry where every thread counts, Raymond Lifestyle isn’t just adding a CMO, it’s weaving fresh vision into the fabric, hoping the right marketing stitch turns the tide one campaign at a time.
